Let me tell you about the time I “broke the Matrix” in high school gym class, and what that taught me about life and living well. I remember it was
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I fell in love with Florida somewhere between Tampa International Airport’s main terminal and the Alamo Rent A Car. At that time — about eight years ago — the walk
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Personally, I don’t much like “A Love Story,” the 30-second TV commercial for HomeGoods. Watching it, I can’t help but think of the scene from that movie, As Good As
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Progressive‘s iconic “Flo” character debuted in 2008. And while the cast of characters in the company’s commercials has expanded since then to include names like Jamie and Dr. Rick, it’s
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Are Americans growing tired of woke companies and brands? The Daily Wire thinks so. Witness this amazing commercial for Jeremy’s Razors — a non-woke alternative to shaving products from Harry’s
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The creative brief. It’s the cornerstone of any successful marketing campaign. And yet, many marketers don’t use it effectively — or at all. Well, now there’s no excuse. Download this
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Creative professionals are talented people. But all too often, we copywriters, graphic designers, animators, videographers, and composers are asked (*cough cough* required) to do the impossible. Worse, we are expected
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Heads up, Cranky readers! Tune in at 6 p.m. Eastern Time as I live-blog all of the commercials from Super Bowl LVI. Watch the Cincinnati Bengals take on the Los
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Plus, do’s and don’ts of working with your graphic designer. Light some candles, put on some music, and slip into something comfortable, Cranky readers. This Valentine’s Day, I’m sharing with
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Oh, Sling. I like your live TV streaming service, I really do. But your brand’s TV commercials . . . Holy shit, your commercials. What on earth made you think
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A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For
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