I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
Modern movies, much like advertising (and especially TV commercials), attempt to reflect — or, some would say, shape — the culture. So it is a searing indictment of these times
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It was bound to happen: the Left are spilling their blue hair dye over Jessica Harper Is Not Woke, “the first anti-woke novel” by new author Jessica Harper. But don’t
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Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
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The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing
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A phallic shadow. The word “SEX” etched in ice. The American public has been bombarded with subliminal messages for decades, and the practice continues to this day. In 1957, researchers
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Everywhere you look, brands are pushing LGBTQ+ messaging. Think they’re just virtue signaling? No — they are being financially incentivized by the country’s top three investment companies — BlackRock, Vanguard,
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No, it’s not a joke. On April 1, trans TikTok “star” Dylan Mulvaney posted an Instagram video announcing a partnership with Anheuser-Busch to promote the company’s March Madness contest. In
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The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public
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Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
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Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to
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Consumer alert: Are you a cable TV cord-cutter looking for a reliable and affordable live TV streaming service? After getting scammed out of $75 and a free 30-day trial, I
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