I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
Tune in TONIGHT at 6 p.m. ET as The Cranky Creative live-blogs all of the commercials from Super Bowl LVII! There’ll be thrills, chills, and no doubt some spills as
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Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
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As brand after brand sacrifices its reputation and sales revenue in the relentless pursuit of “modern, progressive audiences,” one has to wonder: Is it worth it? And do these modern
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As the world burns and the rotting edifice of civilized society starts to fall in around our ears, let us celebrate pet-product online retailer Chewy for its exceptional and heartfelt
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Need to raise your freelance rates? Soften the blow for your clients with this free rate increase email template. Last year, one of my dear graphic designer friends contacted me
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The advertising industry has lost its way. It’s obvious every time we turn on the TV or open the mailbox. But what makes today’s ads so bad? Recently, advertising industry
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We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
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As brands and advertising agencies continue to get woke, Virgin Atlantic and its new advertising agency Lucky Generals join the fray with “See the World Differently,” a 60-second ad that
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I’m going to take some heat for this one. “Back to School with Publix” is a good-looking, heartwarming ad. But it’s not a good ad, despite all of the positive
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I promise, Cranky readers, I’ll get the cats out of my system soon. But not before I review “Chewy Chatty Pets: Joy,” a 30-second TV commercial from pet-product online retailer
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We heard a soft jingle and turned toward the sound. Out of nowhere, a little gray tabby came sauntering over to us in all her striped glory. “That’s Ladybug,” said
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