The office is officially closed, as the "Great Enstupiding" of the advertising industry is no longer my problem. You can find the best of my work in the archive below. If you are looking for me... I've gone to the beach.
A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For
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If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
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What to write for my last Cranky post of 2021? Rather than end the year lambasting another dopey TV commercial, how about we spend some time getting personal? Come, Dear
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Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking
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“You can money,” says the slogan for this commercial for Goldman Sachs. A good first clue that the rest of the campaign is a disaster, too. There she was —
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As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called
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A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,
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In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
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Adweek has just reported that agency Crispin Porter & Bogusky, creators of the “Captain Obvious” character and campaigns for Hotels.com, has lost the account. Why? Take a look at the
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Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an
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