I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
Plus, do’s and don’ts of working with your graphic designer. Light some candles, put on some music, and slip into something comfortable, Cranky readers. This Valentine’s Day, I’m sharing with
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Oh, Sling. I like your live TV streaming service, I really do. But your brand’s TV commercials . . . Holy shit, your commercials. What on earth made you think
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A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For
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If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
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What to write for my last Cranky post of 2021? Rather than end the year lambasting another dopey TV commercial, how about we spend some time getting personal? Come, Dear
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Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking
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“You can money,” says the slogan for this commercial for Goldman Sachs. A good first clue that the rest of the campaign is a disaster, too. There she was —
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As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called
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A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,
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In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
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