Earlier this year, I’d vowed to get out of marketing. After burning out on writing for university programs, being ghosted by clients who owed me money, and hearing a prospective
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Is Big Tech censoring The Cranky Creative blog?
You bet your free speech it is. I’ve noticed it for more than two years: Every time I publish a blog post saying something that goes against an approved mainstream
Continue readingThe Cranky Creative blog turns FIVE
A lot has happened since 2018: I left in-house and agency marketing to start my own freelance copywriting business; I found success and satisfaction working directly with clients (and not
Continue readingWhy I’m calling it quits after 30 years of marketing copywriting
Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
Continue readingIs AI coming to take your job? Yeah, it probably is.
The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing
Continue readingThis is why companies are pushing LGBTQ+
Everywhere you look, brands are pushing LGBTQ+ messaging. Think they’re just virtue signaling? No — they are being extorted by the country’s top three investment companies — BlackRock, Vanguard, and
Continue readingDid Bud Light just commit brand suicide?
No, it’s not a joke. On April 1, trans TikTok “star” Dylan Mulvaney posted an Instagram video announcing a partnership with Anheuser-Busch to promote the company’s March Madness contest. In
Continue readingCandy culture wars: Hershey’s hires trans-rights activist for International Women’s Day
Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
Continue readingM&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
Continue readingWhy is modern advertising so terrible? A comparison of ads, past and present
The advertising industry has lost its way. It’s obvious every time we turn on the TV or open the mailbox. But what makes today’s ads so bad? Recently, advertising industry
Continue readingNo, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
Continue readingSad news as The Cranky Creative blog turns four
I’m sorry, Cranky reader. I’m not in the best mood today. My step-father-in-law passed away last week. He’d been diagnosed with lung cancer. Except he didn’t die of lung cancer.
Continue readingThe Cranky Creative blog turns three
In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
Continue readingBrands have no business pushing COVID vaccines
Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an
Continue readingThe Cranky Creative blog turns two
As The Cranky Creative toddles headlong into the Terrible Twos, let’s celebrate by taking a look back at some of this blog’s best and most popular posts of the past
Continue readingCoronavirus pandemic: don’t panic, but be prepared
June 14, 2021: Be sure to see this post, “Brands have no business pushing COVID-19 vaccines,” to find out why these injections may not be safe or effective — despite
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