The office is officially closed, as the "Great Enstupiding" of the advertising industry is no longer my problem. You can find the best of my work in the archive below. If you are looking for me... I've gone to the beach.
Would you ever knock on a stranger’s door and, upon being allowed to enter, strip down and start shaving your pubes? That’s precisely what Gillette and model Nicole R. Rasenti
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Liberty Mutual’s new wet teddy bear commercial has convinced me of two things: 1) The once proud profession of advertising is dead; and 2) We really do live in a
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In brilliant contrast to so many boorish ads that aim to get our attention through cacophonous noise and vapid jokes, Allstate’s 60-second “Smooth” ad communicates its message with style, grace,
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Really, what did everyone expect? Smarter and funnier than most TV commercials aired during Super Bowl LV, the 1999 Mike Judge film Idiocracy was sadly prescient. So let’s watch a
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Prolific insurance advertiser GEICO is back with more “hilarious” TV commercials. This time, two couples are excited to share how much they love their new homes — despite clogging problems
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PlayStation 5. Xbox Series X. The next generation of video game consoles is here, and with it, a stark reminder of why advertisers need to communicate the right message to
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I like SimpliSafe. The company’s home security systems are easy to use, effective, and affordable. So I’m a little disappointed with SimpliSafe’s latest TV commercials featuring new spokesman “Robbert,” a
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It assaulted my ears from another room: a rapid-fire series of irritating voices all repeating the same line, over and over. I couldn’t make out the words, but I knew
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Writing is hard. Let’s make it easier with helpful tips and a pre-flight checklist. Whether you are new to copywriting, an experienced copywriter, or someone who simply wants to make
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Readers of this blog often ask me to recommend good books on advertising. If you have even a passing interest in the ad world, then you need to put Bob
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Listening to music at work helps me to focus and find my groove. In this post, I’ll share some of my favorite music genres, artists, songs, and sounds to listen
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