I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
Adweek has just reported that agency Crispin Porter & Bogusky, creators of the “Captain Obvious” character and campaigns for Hotels.com, has lost the account. Why? Take a look at the
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Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an
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Would you ever knock on a stranger’s door and, upon being allowed to enter, strip down and start shaving your pubes? That’s precisely what Gillette and model Nicole R. Rasenti
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Liberty Mutual’s new wet teddy bear commercial has convinced me of two things: 1) The once proud profession of advertising is dead; and 2) We really do live in a
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In brilliant contrast to so many boorish ads that aim to get our attention through cacophonous noise and vapid jokes, Allstate’s 60-second “Smooth” ad communicates its message with style, grace,
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Really, what did everyone expect? Smarter and funnier than most TV commercials aired during Super Bowl LV, the 1999 Mike Judge film Idiocracy was sadly prescient. So let’s watch a
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Prolific insurance advertiser GEICO is back with more “hilarious” TV commercials. This time, two couples are excited to share how much they love their new homes — despite clogging problems
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PlayStation 5. Xbox Series X. The next generation of video game consoles is here, and with it, a stark reminder of why advertisers need to communicate the right message to
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I like SimpliSafe. The company’s home security systems are easy to use, effective, and affordable. So I’m a little disappointed with SimpliSafe’s latest TV commercials featuring new spokesman “Robbert,” a
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It assaulted my ears from another room: a rapid-fire series of irritating voices all repeating the same line, over and over. I couldn’t make out the words, but I knew
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Writing is hard. Let’s make it easier with helpful tips and a pre-flight checklist. Whether you are new to copywriting, an experienced copywriter, or someone who simply wants to make
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