An autopsy of the airwaves
Why review TV commercials? Because they used to be the high-water mark of our craft. They were the 30-second stories that defined culture, showcased wit, and respected the audience’s intelligence.
Today, they are the front lines of “The Great Enstupiding.”
I believe most of today’s TV commercials are terrible — not because the budgets are smaller, but because the soul has been replaced by social engineering and corporate compliance. I didn’t just critique them to be “cranky”; I critiqued them to show how they could have been better, smarter, and more human.
A record of the rot
From the “brave” corporate signaling to the absolute erasure of the common-sense consumer, these reviews serve as a documentation of how the industry lost its way.
Click here to see the full archive of Cranky ad reviews.
Whether you’re looking for a post-mortem on a specific brand’s failure or a reminder of what real creative wit looks like, the truth is in the archive.
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