Posh parties. Black-tie award shows. First-class flights and three-martini lunches. As ad budgets shrink, brands move capabilities in-house, and more people realize that the emperor has no clothes, advertising agencies
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Racial tensions are rising as American cities burn. Meanwhile, fear of an over-hyped virus ravages the globe. This breaking news is brought to you by Progressive Insurance and Motaur, the
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In a sea of terrible TV commercials, this ad for Tonal digital fitness equipment caught my eye—not for shouting at me or blithering like an idiot to get my attention,
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Every time I see one of those Diet Dr. Pepper TV commercials with the twerpy little glam rocker and his annoying high-pitched voice, I wonder: Who is this guy? Am
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Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
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Now that work from home (WFH) has become mandatory for anyone with a smart boss or half a brain, The Cranky Creative offers some no-B.S. tips to help you stay
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June 14, 2021: Be sure to see this post, “Brands have no business pushing COVID-19 vaccines,” to find out why these injections may not be safe or effective — despite
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Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
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On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
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