I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
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This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
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Happy Thanksgiving, friends and readers! It’s good to count our blessings every once in a while, and today is the perfect day to do so. Here are a few things
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Back in the days when I worked as someone else’s employee, a manager would occasionally ask why I seemed so resistant to making seemingly minor copy changes requested by other
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One of the worst TV commercials of 2018 is back on the air. Let’s all point and laugh at Little Caesars’s “Can’t See The Crust,” a deliberate nipple-slip of an
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Sony’s live TV streaming service, PS Vue, is ending. But don’t blame the ads, because they were great. Let’s see what PS Vue advertising got right that so many ads
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I made my first foray into the freelance world in 2010 while working full-time at a job I hated. Copywriting jobs were few and far between where I lived, and
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Remember Erin, the pink-haired secret agent who starred in the first Esurance TV commercials? Alas, some people liked the character a little too much and the company was forced to
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I just finished watching all seven seasons of the hit TV show, “Mad Men,” which takes place in the 1960s at the start of the Golden Age of Advertising. It
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