The office is officially closed, as the "Great Enstupiding" of the advertising industry is no longer my problem. You can find the best of my work in the archive below. If you are looking for me... I've gone to the beach.
Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
Continue reading
2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
Continue reading
This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
Continue reading
Happy Thanksgiving, friends and readers! It’s good to count our blessings every once in a while, and today is the perfect day to do so. Here are a few things
Continue reading
Back in the days when I worked as someone else’s employee, a manager would occasionally ask why I seemed so resistant to making seemingly minor copy changes requested by other
Continue reading
One of the worst TV commercials of 2018 is back on the air. Let’s all point and laugh at Little Caesars’s “Can’t See The Crust,” a deliberate nipple-slip of an
Continue reading
Sony’s live TV streaming service, PS Vue, is ending. But don’t blame the ads, because they were great. Let’s see what PS Vue advertising got right that so many ads
Continue reading
I made my first foray into the freelance world in 2010 while working full-time at a job I hated. Copywriting jobs were few and far between where I lived, and
Continue reading
Remember Erin, the pink-haired secret agent who starred in the first Esurance TV commercials? Alas, some people liked the character a little too much and the company was forced to
Continue reading
I just finished watching all seven seasons of the hit TV show, “Mad Men,” which takes place in the 1960s at the start of the Golden Age of Advertising. It
Continue reading
I wrote the most important copy of my life in July 2004. I was responding to an online personals ad posted by the woman who is now my wife. We
Continue reading