I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
I wrote the most important copy of my life in July 2004. I was responding to an online personals ad posted by the woman who is now my wife. We
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Liberty Mutual’s “Truth Tellers” ads are back, and they’re as bizarre and unfunny as ever. Let’s look at the four new car insurance commercials we’ll all be muting with extreme
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Schick’s “trimming the bushes” TV commercial for its Hydro Silk TrimStyle women’s razor debuted in 2015, raising eyebrows and sparking controversy across the ad world. Schick received a fair few
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The corporate world runs on business jargon—bullshitty buzzwords that mask the meaning of the things we want to say. Why do so many businesspeople muddle their messages with mush-mouthed words
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The Cranky Creative blog first lit the pixels of computer screens a year ago on July 4, 2018. Frustrated with the red tape, politics, and backstabbing stupidity that pervades the
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“Mayhem” is the character that creates mischief and, er, mayhem in all those Allstate insurance TV commercials. Mayhem is also what nearly happens in my bedroom at 2 a.m. when
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Chevy’s “Real People” commercials have been around for years, but I’ve been fortunate enough to dodge them—at least until last Tuesday when I found myself a captive audience in a
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I’m no fan of Liberty Mutual TV commercials, having savaged the company’s awful “Truth Tellers” ads in January. But soon after, the company rolled out a new campaign. “LiMu Emu
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Tired of junk mail? Of too-loud commercials blasting your ears? How about those full-screen pop-up ads you can’t close until you play an asshole game of “Click the Tiny X
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In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
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The United Kingdom’s Direct Marketing Association surveyed 433 British copywriters and found . . . a lot of cranky creatives. See why they’re so unhappy. The 2014 survey—the first and
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