[kran-kee]
adjective
ill-tempered; irritable; grouchy
These stupid TV commercials are making me cranky.
June 14, 2021: Be sure to see this post, “Brands have no business pushing COVID-19 vaccines,” to find out why these injections may not be safe or effective — despite
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Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
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On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
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This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
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Happy Thanksgiving, friends and readers! It’s good to count our blessings every once in a while, and today is the perfect day to do so. Here are a few things
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Back in the days when I worked as someone else’s employee, a manager would occasionally ask why I seemed so resistant to making seemingly minor copy changes requested by other
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One of the worst TV commercials of 2018 is back on the air. Let’s all point and laugh at Little Caesars’s “Can’t See The Crust,” a deliberate nipple-slip of an
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Sony’s live TV streaming service, PS Vue, is ending. But don’t blame the ads, because they were great. Let’s see what PS Vue advertising got right that so many ads
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I made my first foray into the freelance world in 2010 while working full-time at a job I hated. Copywriting jobs were few and far between where I lived, and
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