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Category: Personal Life

Chewy bests other brands by connecting with its customers
December 11, 2022 The Cranky Creative

Chewy sets the example for brands by connecting with customers

As the world burns and the rotting edifice of civilized society starts to fall in around our ears, let us celebrate pet-product online retailer Chewy for its exceptional and heartfelt

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Ladybug the cute gray tabby relaxes in some grass
August 11, 2022 The Cranky Creative

Florida update #2: A kitty named Ladybug [UPDATE: She’s ours!]

We heard a soft jingle and turned toward the sound. Out of nowhere, a little gray tabby came sauntering over to us in all her striped glory. “That’s Ladybug,” said

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Blackness
July 6, 2022 The Cranky Creative

Sad news as The Cranky Creative blog turns four

I’m sorry, Cranky reader. I’m not in the best mood today. My step-father-in-law passed away last week. He’d been diagnosed with lung cancer. Except he didn’t die of lung cancer.

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The Cranky Creative blog's new home in Florida
June 16, 2022 The Cranky Creative

Florida update #1: So far, so friendly

We’d just rolled into town — my wife and I, our two cats, and little else — when we stopped into Wal-Mart to buy a few items for our new

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a bright yellow softball inside a softball glove
May 25, 2022 The Cranky Creative

What a high school softball game taught me about life, people, and winning on my own

Let me tell you about the time I “broke the Matrix” in high school gym class, and what that taught me about life and living well. I remember it was

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The blue sky and white sands of Indian Rocks Beach in Florida overlooking the Gulf of Mexico
May 19, 2022 The Cranky Creative

Son of a beach! The Cranky Creative moves to Florida

I fell in love with Florida somewhere between Tampa International Airport’s main terminal and the Alamo Rent A Car. At that time — about eight years ago — the walk

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a cranky update and a heartfelt thank-you to end 2021
December 19, 2021 The Cranky Creative

A personal update and a heartfelt thank-you to end 2021

What to write for my last Cranky post of 2021? Rather than end the year lambasting another dopey TV commercial, how about we spend some time getting personal? Come, Dear

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movie poster for idiocracy showing a destroyed and dumb downtown Detroit
December 5, 2021 The Cranky Creative

Why the hell is everything so broken?

Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking

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rob placing wedding ring on bride's finger
August 19, 2019 The Cranky Creative

The Cranky Creative ties the knot

I wrote the most important copy of my life in July 2004. I was responding to an online personals ad posted by the woman who is now my wife. We

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swarm of honey bees
February 26, 2019 The Cranky Creative

“The Beekeeper’s Secret”

A Very Short Story. Some years ago, I worked for a creative director who regularly organized activities meant to inspire her copywriters and designers and reset our creative brains. One

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odyssey2 video computer game system
January 29, 2019 The Cranky Creative

How video games made me a marketing copywriter

Unofficially, my career as a marketing copywriter started in 1980 when I was 10. Then, as now, I loved video games. I loved the technology—cool-looking plastic boxes that pumped colorful

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Today’s Top Posts

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  • Subliminal messages in advertising ... and Disney cartoons?
  • What happened to white people in TV commercials?

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