Everywhere you look, brands are pushing LGBTQ+ messaging. Think they’re just virtue signaling? No — they are being extorted by the country’s top three investment companies — BlackRock, Vanguard, and
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Did Bud Light just commit brand suicide?
No, it’s not a joke. On April 1, trans TikTok “star” Dylan Mulvaney posted an Instagram video announcing a partnership with Anheuser-Busch to promote the company’s March Madness contest. In
Continue readingCandy culture wars: Hershey’s hires trans-rights activist for International Women’s Day
Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
Continue readingM&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
Continue readingWhy is modern advertising so terrible? A comparison of ads, past and present
The advertising industry has lost its way. It’s obvious every time we turn on the TV or open the mailbox. But what makes today’s ads so bad? Recently, advertising industry
Continue readingNo, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
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