A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,
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In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
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Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an
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Would you ever knock on a stranger’s door and, upon being allowed to enter, strip down and start shaving your pubes? That’s precisely what Gillette and model Nicole R. Rasenti
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Really, what did everyone expect? Smarter and funnier than most TV commercials aired during Super Bowl LV, the 1999 Mike Judge film Idiocracy was sadly prescient. So let’s watch a
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Readers of this blog often ask me to recommend good books on advertising. If you have even a passing interest in the ad world, then you need to put Bob
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Posh parties. Black-tie award shows. First-class flights and three-martini lunches. As ad budgets shrink, brands move capabilities in-house, and more people realize that the emperor has no clothes, advertising agencies
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Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
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Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
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On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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