As the world burns and the rotting edifice of civilized society starts to fall in around our ears, let us celebrate pet-product online retailer Chewy for its exceptional and heartfelt
Continue reading
Category: Advertising
Why is modern advertising so terrible? A comparison of ads, past and present
The advertising industry has lost its way. It’s obvious every time we turn on the TV or open the mailbox. But what makes today’s ads so bad? Recently, advertising industry
Continue reading
No, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
Continue reading
LIVE-BLOG: Super Bowl LVI commercials
Heads up, Cranky readers! Tune in at 6 p.m. Eastern Time as I live-blog all of the commercials from Super Bowl LVI. Watch the Cincinnati Bengals take on the Los
Continue reading
Let’s talk about forced diversity in TV commercials
If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
Continue reading
A series of unfortunate logo designs
A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
Continue reading