Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
Continue reading
Category: Advertising
No good: Super Bowl LIV commercials miss the mark
On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
Continue reading
New Year’s resolutions for TV advertisers
2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
Continue reading
Advertising quotes from the real-life Mad Men
I just finished watching all seven seasons of the hit TV show, “Mad Men,” which takes place in the 1960s at the start of the Golden Age of Advertising. It
Continue reading
Hey, advertisers! People hate you, and you deserve it
Tired of junk mail? Of too-loud commercials blasting your ears? How about those full-screen pop-up ads you can’t close until you play an asshole game of “Click the Tiny X
Continue reading
Meet Flint McGlaughlin, mad marketing genius
In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
Continue reading