On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Category: Advertising
New Year’s resolutions for TV advertisers
2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of
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Advertising quotes from the real-life Mad Men
I just finished watching all seven seasons of the hit TV show, “Mad Men,” which takes place in the 1960s at the start of the Golden Age of Advertising. It
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Hey, advertisers! People hate you, and you deserve it
Tired of junk mail? Of too-loud commercials blasting your ears? How about those full-screen pop-up ads you can’t close until you play an asshole game of “Click the Tiny X
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Meet Flint McGlaughlin, mad marketing genius
In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
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