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The Cranky Creative's top 3 favorite TV commercials ever

August 25, 2021 The Cranky Creative

My top 3 TV commercials of all time

A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,

August 9, 2021 The Cranky Creative

The Cranky Creative blog turns three

In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how

so-called covid vaccines are not really vaccines

June 14, 2021 The Cranky Creative

Brands have no business pushing COVID vaccines

Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an

Gillette Venus Pubic Hair Trimmer Ad the Cranky Creative Review

April 30, 2021 The Cranky Creative

Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there

Would you ever knock on a stranger’s door and, upon being allowed to enter, strip down and start shaving your pubes? That’s precisely what Gillette and model Nicole R. Rasenti

Cranky Creative ad review: Super Bowl LV

February 7, 2021 The Cranky Creative

Super Bowl LV commercials: The Cranky Ad Review verdict

Really, what did everyone expect? Smarter and funnier than most TV commercials aired during Super Bowl LV, the 1999 Mike Judge film Idiocracy was sadly prescient. So let’s watch a

August 20, 2020 The Cranky Creative

Book Review: Bob Garfield’s ‘And Now a Few Words from Me’

Readers of this blog often ask me to recommend good books on advertising. If you have even a passing interest in the ad world, then you need to put Bob

satirical sad advertising executive shedding a tear

June 13, 2020 The Cranky Creative

‘Adapt or die’: the advertising industry faces painful change

Posh parties. Black-tie award shows. First-class flights and three-martini lunches. As ad budgets shrink, brands move capabilities in-house, and more people realize that the emperor has no clothes, advertising agencies

screen shot from the all people are tax people superbowl tv commercial

April 16, 2020 The Cranky Creative

TurboTax ad review: When creative trumps strategy

Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when

obnoxious boy yelling into a microphone to get attention

February 28, 2020 The Cranky Creative

Ear-ritating: How TV commercials misuse sound to get our attention

Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed

football referee making no good hand signal

February 4, 2020 The Cranky Creative

No good: Super Bowl LIV commercials miss the mark

On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The

messy aftermath of a New Year's Eve party

January 15, 2020 The Cranky Creative

New Year’s resolutions for TV advertisers

2019 was a banner year for bad TV commercials. Between Liberty Mutual’s bird-brained LiMu Emu commercials, Allstate’s “Mayhem” antics and Chevy’s not-so-real “Real People” ads, viewers had a lot of