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Category: Ad Reviews

Cranky Creative Ad Review: GEICO's gags are getting old
January 28, 2021 The Cranky Creative

Ad Review: GEICO’s gags are getting old

Prolific insurance advertiser GEICO is back with more “hilarious” TV commercials. This time, two couples are excited to share how much they love their new homes — despite clogging problems

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Cranky Creative Ad Review: PS5, Xbox battle for video game supremacy
November 19, 2020 The Cranky Creative

Ad Review: PlayStation 5, Xbox battle for video game supremacy

PlayStation 5. Xbox Series X. The next generation of video game consoles is here, and with it, a stark reminder of why advertisers need to communicate the right message to

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introducing robbert, simplisafe's new burglar slash tv spokesman
October 28, 2020 The Cranky Creative

Ad Review: Simplisafe’s ‘Robbert’ commercials sell the product short

I like SimpliSafe. The company’s home security systems are easy to use, effective, and affordable. So I’m a little disappointed with SimpliSafe’s latest TV commercials featuring new spokesman “Robbert,” a

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allstate tv commercial safe drivers save 40 percent
September 30, 2020 The Cranky Creative

I hate Allstate’s ‘safe drivers save 40 percent’ commercial

It assaulted my ears from another room: a rapid-fire series of irritating voices all repeating the same line, over and over. I couldn’t make out the words, but I knew

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Progressive insurance company's new motorcycle mascot, Motaur
June 4, 2020 The Cranky Creative

Progressive’s ‘Motaur’ ads are too clever by half

Racial tensions are rising as American cities burn. Meanwhile, fear of an over-hyped virus ravages the globe. This breaking news is brought to you by Progressive Insurance and Motaur, the

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tonal tv commercial mom
May 21, 2020 The Cranky Creative

Ad Review: Tonal TV commercial shows and tells

In a sea of terrible TV commercials, this ad for Tonal digital fitness equipment caught my eye—not for shouting at me or blithering like an idiot to get my attention,

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diet dr. pepper's character lil sweet rewards people with the sweet taste of diet dr. pepper
April 29, 2020 The Cranky Creative

Dr. Pepper’s ‘Sweet One’ ads hit a sour note

Every time I see one of those Diet Dr. Pepper TV commercials with the twerpy little glam rocker and his annoying high-pitched voice, I wonder: Who is this guy? Am

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screen shot from the all people are tax people superbowl tv commercial
April 16, 2020 The Cranky Creative

TurboTax ad review: When creative trumps strategy

Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when

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football referee making no good hand signal
February 4, 2020 The Cranky Creative

No good: Super Bowl LIV commercials miss the mark

On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The

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peloton wife receives bike as christmas gift
December 6, 2019 The Cranky Creative

Peloton holiday ad triggers snowflake meltdown

This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and

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cranky creative reviews the little caesars tv commercial, can't see the crust
November 12, 2019 The Cranky Creative

This Little Caesars TV commercial is supremely unappetizing

One of the worst TV commercials of 2018 is back on the air. Let’s all point and laugh at Little Caesars’s “Can’t See The Crust,” a deliberate nipple-slip of an

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