PlayStation 5. Xbox Series X. The next generation of video game consoles is here, and with it, a stark reminder of why advertisers need to communicate the right message to
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PlayStation 5. Xbox Series X. The next generation of video game consoles is here, and with it, a stark reminder of why advertisers need to communicate the right message to
Continue readingI like SimpliSafe. The company’s home security systems are easy to use, effective, and affordable. So I’m a little disappointed with SimpliSafe’s latest TV commercials featuring new spokesman “Robbert,” a
Continue readingIt assaulted my ears from another room: a rapid-fire series of irritating voices all repeating the same line, over and over. I couldn’t make out the words, but I knew
Continue readingRacial tensions are rising as American cities burn. Meanwhile, fear of an over-hyped virus ravages the globe. This breaking news is brought to you by Progressive Insurance and Motaur, the
Continue readingIn a sea of terrible TV commercials, this ad for Tonal digital fitness equipment caught my eye—not for shouting at me or blithering like an idiot to get my attention,
Continue readingEvery time I see one of those Diet Dr. Pepper TV commercials with the twerpy little glam rocker and his annoying high-pitched voice, I wonder: Who is this guy? Am
Continue readingWorking in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
Continue readingOn Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
Continue readingThis week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
Continue readingOne of the worst TV commercials of 2018 is back on the air. Let’s all point and laugh at Little Caesars’s “Can’t See The Crust,” a deliberate nipple-slip of an
Continue readingSony’s live TV streaming service, PS Vue, is ending. But don’t blame the ads, because they were great. Let’s see what PS Vue advertising got right that so many ads
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