Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
For live TV streaming, don’t go Vidgo
Consumer alert: Are you a cable TV cord-cutter looking for a reliable and affordable live TV streaming service? After getting scammed out of $75 and a free 30-day trial, I
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LIVE-BLOG: Super Bowl LVII commercials
Tune in TONIGHT at 6 p.m. ET as The Cranky Creative live-blogs all of the commercials from Super Bowl LVII! There’ll be thrills, chills, and no doubt some spills as
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M&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
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Woke capitalism and the myth of the ‘modern audience’
As brand after brand sacrifices its reputation and sales revenue in the relentless pursuit of “modern, progressive audiences,” one has to wonder: Is it worth it? And do these modern
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Chewy sets the example for brands by connecting with customers
As the world burns and the rotting edifice of civilized society starts to fall in around our ears, let us celebrate pet-product online retailer Chewy for its exceptional and heartfelt
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The best damn freelance rate increase email on the net [FREE template]
Need to raise your freelance rates? Soften the blow for your clients with this free rate increase email template. Last year, one of my dear graphic designer friends contacted me
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Why is modern advertising so terrible? A comparison of ads, past and present
The advertising industry has lost its way. It’s obvious every time we turn on the TV or open the mailbox. But what makes today’s ads so bad? Recently, advertising industry
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No, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
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Ad Review: Fly the freaky skies with Virgin Atlantic
As brands and advertising agencies continue to get woke, Virgin Atlantic and its new advertising agency Lucky Generals join the fray with “See the World Differently,” a 60-second ad that
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Ad Review: ‘Back to School with Publix’ is a heart-tugging failure
I’m going to take some heat for this one. “Back to School with Publix” is a good-looking, heartwarming ad. But it’s not a good ad, despite all of the positive
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