I fell in love with Florida somewhere between Tampa International Airport’s main terminal and the Alamo Rent A Car. At that time — about eight years ago — the walk
Continue reading
Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
Ad Review: HomeGoods ‘Love Story’ commercial knows its audience
Personally, I don’t much like “A Love Story,” the 30-second TV commercial for HomeGoods. Watching it, I can’t help but think of the scene from that movie, As Good As
Continue reading
Progressive’s ‘Bundles’ commercial does creative right
Progressive‘s iconic “Flo” character debuted in 2008. And while the cast of characters in the company’s commercials has expanded since then to include names like Jamie and Dr. Rick, it’s
Continue reading
Jeremy’s Razors commercial takes on ‘woke’ Harry’s and Gillette
Are Americans growing tired of woke companies and brands? The Daily Wire thinks so. Witness this amazing commercial for Jeremy’s Razors — a non-woke alternative to shaving products from Harry’s
Continue reading
Free marketing creative brief template [Updated for 2022]
The creative brief. It’s the cornerstone of any successful marketing campaign. And yet, many marketers don’t use it effectively — or at all. Well, now there’s no excuse. Download this
Continue reading
Good, fast, cheap. Pick two.
Creative professionals are talented people. But all too often, we copywriters, graphic designers, animators, videographers, and composers are asked (*cough cough* required) to do the impossible. Worse, we are expected
Continue reading