Why do so many freelance copywriters forget that their job is not to write poetry or win advertising awards, but to sell their clients’ products? Having spent most of my
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Legal departments have an important job to do—but hounding the marketing department is not it. Marketers dogged by overzealous legal input need to stand their ground. 1/28/20: This article has
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Creative professionals are some of the most friendly, fun, and hard-working people you will meet. Why, then, are so many creatives so unhappy in their jobs? It’s not the money.
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The Cranky Creative cries fowl over some of the most annoying ads on TV. You know the ones. Those loud, obnoxious TV ads featuring Norm MacDonald, Darrell Hammond, and more
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My name is Rob and once upon a time, I was a cranky copywriter. Why was I cranky? Because copywriting, as fun and satisfying as the work can be, often
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