Pass the chips, hold the Kool-Aid. This Super Bowl, The Cranky Creative is serving up some red-pill hors d’oeuvres. Plus: The ultimate Super Bowl ad drinking game! Super Bowl LVIII
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Merry Christmas? Chevy plays the Alzheimer’s card in viral holiday ad
Earlier this month, Chevy set the world alight with a “must-see” five-minute ad titled “A Holiday to Remember.” Billed as “heartwarming” and “a tear-jerker,” the ad garnered rave reviews from
Continue readingWhat a typical TV commercial break looks like today
As we’ve been catching up on some popular TV shows we missed from the early 2000s, I’ve been struck by the commercials on free streaming platforms such as Tubi, Pluto
Continue readingHollywood films reflect the decline of Western culture
Modern movies, much like advertising (and especially TV commercials), attempt to reflect — or, some would say, shape — the culture. So it is a searing indictment of these times
Continue readingWhy I’m calling it quits after 30 years of marketing copywriting
Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
Continue readingThe real reasons people hate TV commercials
Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to
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