Rants Archives - Page 2 of 3 - The Cranky Creative Blog

Today's blog post talks about the top 10 reasons why people hate TV commercials

February 28, 2023 The Cranky Creative

The real reasons people hate TV commercials

Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to

How I got scammed out of $75 and a free 30-day trial from Vidgo

February 22, 2023 The Cranky Creative

For live TV streaming, don’t go Vidgo

Consumer alert: Are you a cable TV cord-cutter looking for a reliable and affordable live TV streaming service? After getting scammed out of $75 and a free 30-day trial, I

Frame from Pepsi's controversial TV commercial showing Kendall Jenner giving a Pepsi to a police officer at a Black Lives Matter protest

October 13, 2022 The Cranky Creative

No, consumers don’t care about your brand’s stand on social issues

We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it

July 6, 2022 The Cranky Creative

Sad news as The Cranky Creative blog turns four

I’m sorry, Cranky reader. I’m not in the best mood today. My step-father-in-law passed away last week. He’d been diagnosed with lung cancer. Except he didn’t die of lung cancer.

The Cranky Creative has some confessions to share. Oh, yes he does.

June 26, 2022 The Cranky Creative

Confessions of a cranky creative

In this post, I share a collection of confessions, opinions, and unvarnished random thoughts that may or may not get me in trouble. Enjoy. 1. I was born to do

The Cranky Creative explores where all the white people are in commercials

January 5, 2022 The Cranky Creative

Let’s talk about forced diversity in TV commercials

If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might

movie poster for idiocracy showing a destroyed and dumb downtown Detroit

December 5, 2021 The Cranky Creative

Why the hell is everything so broken?

Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking

so-called covid vaccines are not really vaccines

June 14, 2021 The Cranky Creative

Brands have no business pushing COVID vaccines

Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an

No one needs Liberty Mutual's wet teddy bears

April 16, 2021 The Cranky Creative

No one wants Liberty Mutual’s wet teddy bears

Liberty Mutual’s new wet teddy bear commercial has convinced me of two things: 1) The once proud profession of advertising is dead; and 2) We really do live in a

obnoxious boy yelling into a microphone to get attention

February 28, 2020 The Cranky Creative

Ear-ritating: How TV commercials misuse sound to get our attention

Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed

marketers, stop letting compliance people rewrite your marketing copy

January 28, 2020 The Cranky Creative

Marketers, stop letting compliance departments write your sales copy

Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for