In the current push for diversity, equity, and inclusion (DEI), some businesses are focusing on “racial parity” in their workforce demographics — that is, prioritizing the hiring of people of
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Category: Rants
Million-dollar mind control: why ‘your favorite Super Bowl ad’ does not exist
Pass the chips, hold the Kool-Aid. This Super Bowl, The Cranky Creative is serving up some red-pill hors d’oeuvres. Plus: The ultimate Super Bowl ad drinking game! Super Bowl LVIII
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Merry Christmas? Chevy plays the Alzheimer’s card in viral holiday ad
Earlier this month, Chevy set the world alight with a “must-see” five-minute ad titled “A Holiday to Remember.” Billed as “heartwarming” and “a tear-jerker,” the ad garnered rave reviews from
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What a typical TV commercial break looks like today
As we’ve been catching up on some popular TV shows we missed from the early 2000s, I’ve been struck by the commercials on free streaming platforms such as Tubi, Pluto
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Hollywood films reflect the decline of Western culture
Modern movies, much like advertising (and especially TV commercials), attempt to reflect — or, some would say, shape — the culture. So it is a searing indictment of these times
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Why I’m calling it quits after 30 years of marketing copywriting
Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
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The real reasons people hate TV commercials
Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to
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For live TV streaming, don’t go Vidgo
Consumer alert: Are you a cable TV cord-cutter looking for a reliable and affordable live TV streaming service? After getting scammed out of $75 and a free 30-day trial, I
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No, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
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Sad news as The Cranky Creative blog turns four
I’m sorry, Cranky reader. I’m not in the best mood today. My step-father-in-law passed away last week. He’d been diagnosed with lung cancer. Except he didn’t die of lung cancer.
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Confessions of a cranky creative
In this post, I share a collection of confessions, opinions, and unvarnished random thoughts that may or may not get me in trouble. Enjoy. 1. I was born to do
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