I’ve been feeling a little defeated lately, to the point where I considered quitting the blog. Ever since Google changed its search algorithm to shortchange small blogs like mine in
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Rollback: Walmart abandons DEI and other ‘woke’ policies
BREAKING: In a seismic shift that will send shockwaves throughout corporate America, retail giant Walmart said on Monday that it will roll back a number of diversity, equity, and inclusion
Continue readingMy short-lived career as a United States Postal Service (USPS) mail carrier
Earlier this year, I’d vowed to get out of marketing. After burning out on writing for university programs, being ghosted by clients who owed me money, and hearing a prospective
Continue readingIs Big Tech censoring The Cranky Creative blog?
You bet your free speech it is. I’ve noticed it for more than two years: Every time I publish a blog post saying something that goes against an approved mainstream
Continue readingThe Cranky Creative blog turns FIVE
A lot has happened since 2018: I left in-house and agency marketing to start my own freelance copywriting business; I found success and satisfaction working directly with clients (and not
Continue readingWhy I’m calling it quits after 30 years of marketing copywriting
Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
Continue readingIs AI coming to take your job? Yeah, it probably is.
The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing
Continue readingThis is why companies are pushing LGBTQ+
Everywhere you look, brands are pushing LGBTQ+ messaging. Think they’re just virtue signaling? No — they are being extorted by the country’s top three investment companies — BlackRock, Vanguard, and
Continue readingDid Bud Light just commit brand suicide?
No, it’s not a joke. On April 1, trans TikTok “star” Dylan Mulvaney posted an Instagram video announcing a partnership with Anheuser-Busch to promote the company’s March Madness contest. In
Continue readingCandy culture wars: Hershey’s hires trans-rights activist for International Women’s Day
Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
Continue readingM&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
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