In the spirit of Halloween, this Cranky Case File tells the tale of my first-ever meeting with a new VP of communications — an encounter that might have scared me
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‘Writers have two years left. Designers a little more.’
So says Nick Galanadies, founder and creative director at TAXI FOR NICK, in a LinkedIn thread in which he shares his candid assessment of the marketing jobs market as artificial
Continue readingThe Cranky Creative blog turns FIVE
A lot has happened since 2018: I left in-house and agency marketing to start my own freelance copywriting business; I found success and satisfaction working directly with clients (and not
Continue readingWhy I’m calling it quits after 30 years of marketing copywriting
Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I
Continue readingIs AI coming to take your job? Yeah, it probably is.
The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing
Continue readingCranky Case File: When management trips balls
The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public
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