Copywriting Archives - The Cranky Creative Blog

Cranky Creative blog the new vice president from hell

October 29, 2024 The Cranky Creative

Cranky Case File: The communications VP from Hell

In the spirit of Halloween, this Cranky Case File tells the tale of my first-ever meeting with a new VP of communications — an encounter that might have scared me

As AI advances and takes over tasks traditionally performed by human creatives, the days of copywriters and designers may be numbered.

October 17, 2024 The Cranky Creative

‘Writers have two years left. Designers a little more.’

So says Nick Galanadies, founder and creative director at TAXI FOR NICK, in a LinkedIn thread in which he shares his candid assessment of the marketing jobs market as artificial

The Cranky Creative blog on marketing and advertising turns five

August 21, 2023 The Cranky Creative

The Cranky Creative blog turns FIVE

A lot has happened since 2018: I left in-house and agency marketing to start my own freelance copywriting business; I found success and satisfaction working directly with clients (and not

Nick Cage running from an exploding building

June 29, 2023 The Cranky Creative

Why I’m calling it quits after 30 years of marketing copywriting

Well, I’m doing it. After nearly 32 years in marketing and copywriting, I am moving on. It’s a strange feeling, leaving a job I’ve done for so long. Interestingly, I

robot from the movie terminator 2 attacking humans (and taking their jobs?)

June 7, 2023 The Cranky Creative

Is AI coming to take your job? Yeah, it probably is.

The explosive growth of generative AI (artificial intelligence) programs such as ChatGPT and Midjourney is about to change the world — and put a metric shit-ton of people, including marketing

March 30, 2023 The Cranky Creative

Cranky Case File: When management trips balls

The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public

Raise your freelance rates easily with this free rate increase email template

November 22, 2022 The Cranky Creative

The best damn freelance rate increase email on the net [FREE template]

Need to raise your freelance rates? Soften the blow for your clients with this free rate increase email template. Last year, one of my dear graphic designer friends contacted me

March 2, 2022 The Cranky Creative

Good, fast, cheap. Pick two.

Creative professionals are talented people. But all too often, we copywriters, graphic designers, animators, videographers, and composers are asked (*cough cough* required) to do the impossible. Worse, we are expected

The Cranky Creative. Photo of male copywriter hands typing on a laptop keyboard

January 16, 2022 The Cranky Creative

Should you think twice before becoming a copywriter?

A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For

how copywriters are like doctors, lawyers, bricklayers and more

November 9, 2021 The Cranky Creative

How copywriters are like doctors, lawyers, psychics(!) and more

As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called

copywriting tips for copywriters and aspiring copywriters

September 16, 2020 The Cranky Creative

Writing tips for copywriters and, well, everyone who writes

Writing is hard. Let’s make it easier with helpful tips and a pre-flight checklist. Whether you are new to copywriting, an experienced copywriter, or someone who simply wants to make