(AKA It’s time for advertising to grow up) The advertising industry as we know it is dying, and for good reason. Just … not the reason many ad people would
Continue readingCategory: Advertising
Ad Review: Jaguar ‘Bud Lights’ itself with ridiculous new ad
With its controversial new ad campaign, “Copy Nothing,” British luxury car company Jaguar becomes the latest brand to sacrifice its reputation and sales at the altar of “modern audiences.” I
Continue readingHow to survive The Great Marketing Shakeout
If you haven’t noticed, the marketing and advertising fields are a bloodbath right now. AI is surely one reason for all the layoffs, but mostly, I think it’s a reckoning
Continue readingDoritos dares us to make a better Super Bowl ad
When I called out Doritos for its dopey and overproduced Super Bowl 2023 commercial with its trite focus on “triangles,” I did not expect a response. But now, a year
Continue readingShort Pepsi film shows how obnoxious brands have become
Just when you thought ads and advertising couldn’t get any more obnoxious, here comes Pepsi with a ‘short film’ showing everything that’s wrong with the industry and the culture today.
Continue readingMillion-dollar mind control: why ‘your favorite Super Bowl ad’ does not exist
Pass the chips, hold the Kool-Aid. This Super Bowl, The Cranky Creative is serving up some red-pill hors d’oeuvres. Plus: The ultimate Super Bowl ad drinking game! Super Bowl LVIII
Continue reading