There’s something missing from advertising today. Amidst all the snarky voiceovers, fast cuts, dumb jokes, and conspicuously diverse actors, there’s an emptiness. Today’s ads, with their glossy visuals and overproduced
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We can’t let them win: why better ads are worth fighting for
I’ve been feeling a little defeated lately, to the point where I considered quitting the blog. Ever since Google changed its search algorithm to shortchange small blogs like mine in
Continue readingCreativity without accountability is killing the ad industry
The advertising industry as we know it is dying, and for good reason. Just … not the reason many ad people would have you believe. Over the past year, I
Continue readingAd Review: Jaguar ‘Bud Lights’ itself with ridiculous new ad
With its controversial new ad campaign, “Copy Nothing,” British luxury car company Jaguar becomes the latest brand to sacrifice its reputation and sales at the altar of “modern audiences.” I
Continue readingHow to survive The Great Marketing Shakeout
If you haven’t noticed, the marketing and advertising fields are a bloodbath right now. AI is surely one reason for all the layoffs, but mostly, I think it’s a reckoning
Continue readingDoritos dares us to make a better Super Bowl ad
When I called out Doritos for its dopey and overproduced Super Bowl 2023 commercial with its trite focus on “triangles,” I did not expect a response. But now, a year
Continue readingShort Pepsi film shows how obnoxious brands have become
Just when you thought ads and advertising couldn’t get any more obnoxious, here comes Pepsi with a ‘short film’ showing everything that’s wrong with the industry and the culture today.
Continue readingMillion-dollar mind control: why ‘your favorite Super Bowl ad’ does not exist
Pass the chips, hold the Kool-Aid. This Super Bowl, The Cranky Creative is serving up some red-pill hors d’oeuvres. Plus: The ultimate Super Bowl ad drinking game! Super Bowl LVIII
Continue readingWhy TV ads are so bad: Cranky sits down with The Daily Telegraph
Last week, I was contacted by Stephen Armstrong, a journalist for The Daily Telegraph who wanted to speak with me about the quality of today’s TV commercials as Netflix, Amazon,
Continue readingMerry Christmas? Chevy plays the Alzheimer’s card in viral holiday ad
Earlier this month, Chevy set the world alight with a “must-see” five-minute ad titled “A Holiday to Remember.” Billed as “heartwarming” and “a tear-jerker,” the ad garnered rave reviews from
Continue readingI could not take my eyes off this ad for Medicare
Someone at QualifyNow Medicare wanted my attention — and by God, they got it. I don’t know if it was the giant word ATTENTION emblazoned in all capital letters across
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