The Cranky Creative, Author at The Cranky Creative Blog

Still frame from Chewy's Chatty Pets: Joy TV commercial

August 17, 2022 The Cranky Creative

Ad Review: Chewy’s ‘Chatty Pets: Joy’ truly is

I promise, Cranky readers, I’ll get the cats out of my system soon. But not before I review “Chewy Chatty Pets: Joy,” a 30-second TV commercial from pet-product online retailer

Ladybug the cute gray tabby relaxes in some grass

August 11, 2022 The Cranky Creative

Florida update #2: A kitty named Ladybug [UPDATE: She’s ours!]

We heard a soft jingle and turned toward the sound. Out of nowhere, a little gray tabby came sauntering over to us in all her striped glory. “That’s Ladybug,” said

July 6, 2022 The Cranky Creative

Sad news as The Cranky Creative blog turns four

I’m sorry, Cranky reader. I’m not in the best mood today. My step-father-in-law passed away last week. He’d been diagnosed with lung cancer. Except he didn’t die of lung cancer.

The Cranky Creative has some confessions to share. Oh, yes he does.

June 26, 2022 The Cranky Creative

Confessions of a cranky creative

In this post, I share a collection of confessions, opinions, and unvarnished random thoughts that may or may not get me in trouble. Enjoy. 1. I was born to do

The Cranky Creative blog's new home in Florida

June 16, 2022 The Cranky Creative

Florida update #1: So far, so friendly

We’d just rolled into town — my wife and I, our two cats, and little else — when we stopped into Wal-Mart to buy a few items for our new

a bright yellow softball inside a softball glove

May 25, 2022 The Cranky Creative

What a high school softball game taught me about life, people, and winning on my own

Let me tell you about the time I “broke the Matrix” in high school gym class, and what that taught me about life and living well. I remember it was

The blue sky and white sands of Indian Rocks Beach in Florida overlooking the Gulf of Mexico

May 19, 2022 The Cranky Creative

Son of a beach! The Cranky Creative moves to Florida

I fell in love with Florida somewhere between Tampa International Airport’s main terminal and the Alamo Rent A Car. At that time — about eight years ago — the walk

The Cranky Creative reviews the HomeGoods TV commercial, A Love Story with slogan, Go Finding.

April 26, 2022 The Cranky Creative

Ad Review: HomeGoods ‘Love Story’ commercial knows its audience

Personally, I don’t much like “A Love Story,” the 30-second TV commercial for HomeGoods. Watching it, I can’t help but think of the scene from that movie, As Good As

The Cranky Creative reviews Progressive's Bundles TV commercial

April 17, 2022 The Cranky Creative

Progressive’s ‘Bundles’ commercial does creative right

Progressive‘s iconic “Flo” character debuted in 2008. And while the cast of characters in the company’s commercials has expanded since then to include names like Jamie and Dr. Rick, it’s

Cranky Creative Ad Review: Jeremy's Razors: The Greatest Commercial Ever

March 29, 2022 The Cranky Creative

Jeremy’s Razors commercial takes on ‘woke’ Harry’s and Gillette

Are Americans growing tired of woke companies and brands? The Daily Wire thinks so. Witness this amazing commercial for Jeremy’s Razors — a non-woke alternative to shaving products from Harry’s

March 20, 2022 The Cranky Creative

Free marketing creative brief template [Updated for 2022]

The creative brief. It’s the cornerstone of any successful marketing campaign. And yet, many marketers don’t use it effectively — or at all. Well, now there’s no excuse. Download this