In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
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In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
Continue readingThe United Kingdom’s Direct Marketing Association surveyed 433 British copywriters and found . . . a lot of cranky creatives. See why they’re so unhappy. The 2014 survey—the first and
Continue readingI hate receiving job requests on Fridays. I work hard all week, and by the time Friday rolls around, I just want to see all of my current jobs through
Continue readingA Very Short Story. Some years ago, I worked for a creative director who regularly organized activities meant to inspire her copywriters and designers and reset our creative brains. One
Continue readingUnofficially, my career as a marketing copywriter started in 1980 when I was 10. Then, as now, I loved video games. I loved the technology—cool-looking plastic boxes that pumped colorful
Continue readingI hate most TV commercials with the white-hot fire of a thousand suns—so it takes something special to get me riled. Enter Liberty Mutual, the company whose car insurance commercials
Continue readingThe Cranky Creative explores the link between creative people and anxiety. Plus, tips for keeping the demons at bay. I jolted awake, gasping for breath. My heart was racing. My
Continue readingThe Cranky Creative shares life-changing words from someone a lot smarter than he is. Happy New Year, Cranky readers! I’d like to tell you about a book I’ve been reading
Continue readingBack when I was a young copywriter in 1992 or ’93, I was asked to write the company holiday card. This was no small honor—the place employed six or seven
Continue reading“Hello! I’m a hacker who cracked your email.” Last week, I received an email from my own email address. It was sent by a purported hacker who claimed to know
Continue readingIt’s true. Science has proven what many of us always suspected: Incompetent people don’t know they’re incompetent. Welcome to one of my favorite news stories ever, clipped from my local
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