Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
Review: Marcus by Goldman Sachs ads can moron
“You can money,” says the slogan for this commercial for Goldman Sachs. A good first clue that the rest of the campaign is a disaster, too. There she was —
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How copywriters are like doctors, lawyers, psychics(!) and more
As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called
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A series of unfortunate logo designs
A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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My top 3 TV commercials of all time
A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,
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The Cranky Creative blog turns three
In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
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