Heads up, Cranky readers! Tune in at 6 p.m. Eastern Time as I live-blog all of the commercials from Super Bowl LVI. Watch the Cincinnati Bengals take on the Los
Continue readingAuthor: The Cranky Creative
Why I love graphic designers (and why your brand needs a good one)
Plus, do’s and don’ts of working with your graphic designer. Light some candles, put on some music, and slip into something comfortable, Cranky readers. This Valentine’s Day, I’m sharing with
Continue readingSling TV’s ‘falling waitress’ commercial is not funny
Oh, Sling. I like your live TV streaming service, I really do. But your brand’s TV commercials . . . Holy shit, your commercials. What on earth made you think
Continue readingShould you think twice before becoming a copywriter?
A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For
Continue readingLet’s talk about forced diversity in TV commercials
If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
Continue readingA personal update and a heartfelt thank-you to end 2021
What to write for my last Cranky post of 2021? Rather than end the year lambasting another dopey TV commercial, how about we spend some time getting personal? Come, Dear
Continue reading