If you’re a marketer still plotting campaigns (and your career) like it’s the “old world” — say, six months back — then buckle up, because you’re about to get blindsided.
Entrepreneur Greg Isenberg recently dropped this bomb on LinkedIn: AI is revolutionizing marketing the same way it did coding, slashing eight-week development slogs into two-day sprints. He calls it “vibe marketing” — one slick operator with AI tools outgunning entire teams. It’s not a tweak; it’s a complete paradigm shift.
He writes (boldface is mine):
Remember how VIBE CODING (replit, bolt, lovable) transformed 8-week development cycles into 2-day sprints? The same 20x acceleration is hitting marketing teams RIGHT NOW
It’s called VIBE MARKETING (I’ll explain what it all means).
The old world – marketing teams with 10+ specialists – copywriters, designers, analytics people, media buyers – all working in silos, drowning in meetings and Slack threads, taking weeks (and thousands of dollars) to launch anything.
The new world – a single smart marketer with AI agents and workflows testing TONS of marketing angles in real-time with hundreds of AI agents running the show launching in days not weeks.
Greg then gives examples of workflow features and improvements that sound like science fiction. He continues:
“Vibe marketing” is happening because 3 things converged at once:
1) AI got good enough at marketing tasks
2) Vibe coding tools made automation accessible to non-engineers
3) Custom tool-building costs collapsed
The cool thing is a single marketer with the right stack can now outperform entire agencies or internal teams. The leverage is absurd.
Where is this heading? . . .
In 12 months, the gap between companies using vibe marketing and those still doing things the old way will be as obvious as the gap between companies with websites and those without in 1998.
The $250 billion marketing industry is about to change forever.
VIBE MARKETING IS THE NEW MARKETING.
Pretty wild, huh? See, this is why I have been urging marketers and other knowledge workers to pivot, to come up with career plans B, C and D. Because the jobs they’ve enjoyed in the past — and more importantly, the jobs they are enjoying right now — won’t be around much longer.
They don’t realize it yet, but most of them are already dead men walking.
It’s not just creative positions that are being decimated, either. The bloodbath began more than a year ago, and it seems to be ravaging white-collar workers of all stripes.
My LinkedIn feed is filled with pleas from desperate writers, designers, animators, account managers, recruiters, game developers — and increasingly, IT professionals and data analysts — who have been out of work for 9 months, 18 months and longer, who are on the verge of losing their homes and not being able to feed their kids.
I keep urging them to pivot, but few want to hear it.
Hey, I get it. It’s difficult to walk away from a career. It’s scary and daunting to have to become something else. But this is a seismic shift that’s happening right now, and the world will never be the same.
Add in ageism — I understand the cutoff now is for anyone over 40 — and we’re about to see most of the population become the “useless eaters” predicted by those ghouls and goblins at the World Economic Forum.
Feel like a drink yet? Wait, we’re not done.
If that first post by Greg Isenberg was a shot, consider this your chaser: a post by Daniel Priestly about all of the jobs we’re about to lose and what humanity might do after.
Run down the list of jobs that are out there. Almost all of them will be largely redundant in a few years thanks to AI and robotics.
Ask a doctor if they want a human or an AI looking at their lab results. Most doctors today would lean toward the AI.
Coding software – AI.
Accounting – AI.
Law – AI.
Video editing – AI.
Engineering – AI.
IT support – AI.
Customer service – AI.
Every day, I’m seeing mind-blowing demos of AI that is faster, smarter and cheaper than any human could dream of.
Will there be humans in the loop? Absolutely. But we are heading into a world where a few humans supervising AI agents will be doing the workload of what 100 people do today.
So, what will everyone do?
I imagine a time in medieval England when the crops were growing, the animals were fed, and the harvest had been done. Day-to-day life revolved around family, community, faith, festivals, and simple pleasures.
Maybe we are so out of touch with this simple way of life that it seems alien to us. Before industrialisation, people worked but work wasn’t the centre of their life. There was no real concept of getting ahead. We hadn’t invented complex things, like coding, law, engineering, etc. The majority of the value created in the world was automated by soil.
Maybe AI is here to return us back to this more simple, more pleasurable way of life. AI and robots do all the stuff, and human existence returns to be about festivals, families, friendships and faith — exactly like it was for centuries.
(Again, click to see the full post.)
Get ready, folks. Change is coming, and it looks like this is the year when things will really kick off.
Help fight Big Tech censorship. If you see something you like here at The Cranky Creative, please share it with others. It costs you nothing, but it makes a big difference to me!
See all Cranky ad reviews | Go to blog home page | Subscribe for free
It really is sad. I worry for my kids & their futures.😞
Totally understand, Anonymous. I worry for them too. The “experts” have been predicting for years now that AI will replace up to 80 percent of today’s jobs. Not marketing jobs. Not blue-collar jobs. All jobs. What happens then?
This isn’t like the Industrial Revolution when new technology exploded growth and job creation. In this revolution, a few very smart people working with AI bots can replace the work of 100 people.
As I mentioned above, the ghouls at the World Economic Forum have been considering what happens to us “useless eaters” once the majority of the population realizes they have no purpose. Of particular note are the frequent comments by Yuval Noah Harari, advisor to Klaus Schwab. He’s not been shy about speculating on a dystopian future where AI and automation render large swathes of humanity economically irrelevant. In a 2018 interview with The New York Times, he said: “The biggest question in economics and politics of the coming decades will be what to do with all these useless people.” He doubled down in a 2021 WEF Davos Agenda talk, suggesting that automation could leave millions without purpose, potentially leading to social unrest. He’s floated ideas like drugs and video games as a way to keep us pacified, saying in a 2017 TED talk: “My best guess at present is a combination of drugs and computer games as a solution for most.”
It gets weirder. The WEF’s not just daydreaming about sedated gamers — they’re envisioning a whole new world for us. Their “15-minute city” obsession wants us stacked in tight urban zones where everything’s a short walk or bike ride away. Sounds quaint until you realize it’s paired with a war on cars — less ownership, more “shared mobility,” all in the name of climate goals. Schwab’s group even ran a 2016 piece by Ida Auken proclaiming, “You will own nothing and be happy,” like it’s some utopian flex. No car, no house, no stuff — just renting life from the cloud while AI runs the show. Meanwhile, Klaus himself’s out there smirking, “You vill eat ze bugs,” pushing insect protein over beef because cows hurt the planet. So, picture it: your kids in a pod, on universal basic income, munching crickets, and zoned out in VR because some AI marketer outsmarted the need for their labor.
I’m hoping it doesn’t go that way. Hopefully there is a counter-argument to this globalist dystopian nightmare, one that promotes an advanced civilization marked by happiness and individual freedom. I just don’t know what that would look like, as so far, the globalists are the only ones to have articulated their vision for our future. If they get their way, your kids’ future might be less about thriving and more about surviving in a system that’s already decided they’re surplus. It’s urgent we start paying attention. It’s on us to outmaneuver their grim script. If we don’t, who will?