I am currently accepting select freelance copywriting and strategy projects for businesses that value real results. Want to work with a 30-year veteran instead of an algorithm? Drop me a line.
I admit, I didn’t used to “get” Liberty Mutual TV commercials. From the intelligence-insulting “Truth-Teller” ads, to LiMu Emu & Doug, to Zoltar and “Liberty Bibberty” and the utterly braindead
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I’ve seen a lot of emotional posts from people upset that Meta has put an end to its “fact checking” on Facebook. What they don’t realize is that Facebook’s “fact
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When my boss asked me back in 2018 whether I, a marketing copywriter, was concerned about AI, I scoffed. Little did I know that a few years later, AI would
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There’s something missing from advertising today. Amidst all the snarky voiceovers, fast cuts, dumb jokes, and conspicuously diverse actors, there’s an emptiness. Today’s ads, with their glossy visuals and overproduced
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I’ve been feeling a little defeated lately, to the point where I considered quitting the blog. Ever since Google changed its search algorithm to shortchange small blogs like mine in
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The advertising industry as we know it is dying, and for good reason. Just … not the reason many ad people would have you believe. Over the past year, I
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BREAKING: In a seismic shift that will send shockwaves throughout corporate America, retail giant Walmart said on Monday that it will roll back a number of diversity, equity, and inclusion
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With its controversial new ad campaign, “Copy Nothing,” British luxury car company Jaguar becomes the latest brand to sacrifice its reputation and sales at the altar of “modern audiences.” I
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If you haven’t noticed, the marketing and advertising fields are a bloodbath right now. AI is surely one reason for all the layoffs, but mostly, I think it’s a reckoning
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In the spirit of Halloween, this Cranky Case File tells the tale of my first-ever meeting with a new VP of communications — an encounter that might have scared me
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So says Nick Galanadies, founder and creative director at TAXI FOR NICK, in a LinkedIn thread in which he shares his candid assessment of the marketing jobs market as artificial
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