[kran-kee]
adjective
ill-tempered; irritable; grouchy
These stupid TV commercials are making me cranky.
Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
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Now that work from home (WFH) has become mandatory for anyone with a smart boss or half a brain, The Cranky Creative offers some no-B.S. tips to help you stay
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June 14, 2021: Be sure to see this post, “Brands have no business pushing COVID-19 vaccines,” to find out why these injections may not be safe or effective — despite
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Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
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On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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