No one needs Liberty Mutual's wet teddy bears

No one wants Liberty Mutual’s wet teddy bears

Liberty Mutual’s new wet teddy bear commercial has convinced me of two things: 1) The once proud profession of advertising is dead; and 2) We really do live in a computer simulation — and this video game is fucked.

God knows I’ve seen some stupid commercials in my time, but this one beats them all. And given the relentless onslaught of feces the company has flung at us over the years, that’s really saying something.

Don’t believe me? See for yourself.

Below: Liberty Mutual’s “Unique Business” commercial — better known as “Wet Teddy Bears.”

Is this what the industry has come to? With all those millions of marketing dollars and that hot-shot ad agency, this is what passes for big-budget advertising today?

What the hell is going on?

How much public humiliation can one brand possibly take?

It’s almost as if these people are trying to lose their jobs.

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Maybe it’s a cry for help.

Maybe the top marketing brass at Liberty have all been abducted by aliens.

Maybe they’ve lost their goddamn minds.

I would say this is a new low for Liberty Mutual, but every time I do, they take it as a challenge. And then a few months later, they come out of their Clown Lab with something even more profoundly retarded than anyone could possibly imagine.


Who would buy a wet teddy bear?

I’ll tell you who would buy a wet teddy bear — Liberty Mutual, that’s who. That’s exactly what they did when they paid their ad agency for this “work.”

Hey Goodby, Silverstein & Partners. We get it. You’ve done it — you’ve convinced a major brand to pay you millions of dollars to make them look like assholes. No matter how bad the idea you smear in shit on your storyboards, Liberty Mutual will buy it. Congratulations. You’ve made your point — now would you please kindly fuck off?

Stop teabagging your clueless client and let’s see if you still have it in you to make a good commercial for once.

You needn’t taunt them — or us viewers — any longer.

Oh, and you dopes in the C-suite at Liberty? Go give yourself three uppercuts to the throat and fire yourselves. You’re embarrassing and no one likes you. Thanks.

Tell Liberty what you think of their wet teddy bears

Want to give Liberty a piece of your mind? Here’s how to reach them:

https://www.facebook.com/libertymutual

https://twitter.com/LibertyMutual

Customer service phone number: 1-800-290-7933

Mailing address for the corporate headquarters:

Liberty Mutual Insurance
175 Berkeley Street
Boston, Massachusetts 02116

Be sure to address your comments to Jenna Lebel, Liberty’s chief marketing officer. As the new-ish top dog over there (I wonder, what ever happened to Emily Fink?), none of these ads can air without her approval.

Wet teddy bears — a sign of the times?

In a way, a wet teddy bear is a perfect metaphor for the sad times we live in.

We have racial strife and riots in the streets. Countries locked down and businesses destroyed over the flu. Big Tech is censoring free speech as the world inches closer to war.

Someone reboot the system, please. On its own, it’s going to crash.

Cranky Ad Review rating: Are you freaking kidding me?

See all Cranky ad reviews | Go to blog home page

Cranky readers, don’t you miss the days when TV commercials, if they did use humor, at least attempted a witty punchline? Sound off below.

173 comments

  1. If Liberty Mutual’s ad agency is in the market for a corporate slogan, they should test drive “Reimagine Stupid” because that is truly what they do best. One can only hope that “Wet Teddy Bears” represents the bottom of the stupid abyss because if it gets any deeper, I will end up pumping a few rounds into my TV screen to make it stop. These ads are like cultural smoke signals telling China “We are done…. we are morally bankrupt children ready and willing to be taken over by adult leaders”.

  2. Just when you think Liberty Mutual commercials could not get any more mind numbingly retarded, they come up with some fat guy selling wet teddy bears. Just WTF do wet teddy bears have to do with car insurance?

    1. @ Scott…You ever research the word “retarded?” To use the word like that is very insensitive. Maybe most people don’t really think of what they are saying but it is extremely insensitive.

      1. Eh. Sorry, Jackie, but I think you can consider The Cranky Creative to be a non-PC (politically correct) zone. Besides, Scott is right — Liberty Mutual’s wet teddy bears commercials are absolutely retarded.

    2. ATTENTION ALL TV ADVERTISERS! If you are trying to find or are looking to HIRE any struggling, annoying, irritating dumb-ass, obnoxious, shit for brains, NO talent commercial actors to promote you product on TV, contact LIBERTY MUTUAL, they sure know how to find them!

    2. Now NJN is the most annoying ad in the world…I absolutely hate that tripe. A bunch of idiots had to get together and make it. Ewwwwww! I will take the wet teddy bear over NJN any day.

  4. I totally agree that LM has the dumbest commercials especially the wet teddy bear with the idiot person selling. Are the directors of the company just plain stupid?

      1. I saw on a reddit thread someone say that they use the wet teddy bear because the first insurance policy written was for a Steiff Teddy bear to insure the bear in case of it getting wet. If that’s the case, that’s a far stretch. I had to Google what a Steiff Teddy Bear was. Like many of us are going to put one and one together. Either way, just because of their stupid commercials, I’ll never get my policies through them.

        1. The first insurance policy was on a Steiff teddy bear?? Steiff teddy bears go back about 140 years. Insurance goes back for centuries. No, this is just a sputid commercial developed by someone on heavy duty crack.

        2. I wonder how many wet Teddy Bears stuffed with s–t have been sent to Liberty Mutual Headquarters?

      2. Dear viewers: Our wonderful and much loved LIBERTY MUTUAL INSURANCE TV COMMERCIALS will NOT end anytime soon! You see we here in our spacious LIBERTY MUTUAL advertising department, have recently purchased more TV commercial slot time ( for more money than you will ever have in your entire life ) so that we may continue bringing our funny and exciting LIBERTY MUTUAL TV commercials to you! We are sure that TV viewers will be happy to know that they will still be seeing our informative LIBERTY MUTUAL TV commercials over and over and over, again and again and again ( in living color ) on almost all TV channels! We are also quite sure that our loyal TV viewers will be glad to know that their favorite LIBERTY MUTUAL commercials will be constantly showing every five minutes or so all day and night until the end of summer in 2035.We sincerely hope you will continue watching and enjoying our fabulous LIBERTY MUTUAL TV commercials well into the future. Thank You for watching! Bart B. Smart Advertising VP / LIBERTY MUTUAL INSURANCE COMPANY

    2. Liberty, geico, and progressive and big pharma all stupid . If my Dr. after all the free samples and the (clinical trials they do ) he would have to be the dumbest arse md on the whole of the planet , you want more money for your company stop paying stupid people to make even more stupid adds, movie pops up with a good old song, boom 3 months later some idiot in a box thinks we need it on a commercial to get duck lips using a song from 1974, this is simple for tv give us time to pee with a informative suggestive commercial not stupid is as stupid does. Save money save face , stop the stupid we dont like it . And don’t forget to pick up your free wet teddy bear as you exit the building

      1. The ONLY thing all of these pharmaceutical TV commercials are doing is just making viewers SICK of seeing them on TV hundreds of times day and night

  5. I’ve despised Liberty Mutual since ‘Nobody’s Perfect’, so I particularly love your skewering of ‘Unique Business’. Everything LM—from that idiot Doug to that thoroughly unimaginative jingle—infuriates me. Now, I’m not an advertising expert, but I wonder if I’m right in thinking the other two insurance companies (Geico and Progressive) are doing it correctly. The ads are clever, funny, have well-developed characters (in the case of Progressive), and build affections for the brand. (I sometimes wonder if Progressive’s Dr. Rick is too effective since it doesn’t dawn on me that those are Progressive commercials until I Google it later.)

    Now, have you posted about those eHarmony commercials? because those are flaming horse feces.

    1. Great points, Marcus. You nailed it — advertising should build affection for the brand.

      Which eHarmony ads are you referring to? The ones with the devil? I’ve been meaning to take a look at those, actually . . .

      1. The ones where the men throw the fake, almost forced smiles at the camera. Ugh, so weird to watch.

        2. I see NJM has changed their tune. They talk about the jingles without playing any. Now I don’t have to wake up and grab the remote after dozing off and hearing their tripe-assed ad.

          1. I haven’t been watching much live TV lately, which is why these NJM ads have totally escaped me. (Or rather, I have escaped them.)

            Jackie, now I see what you mean — and not just about the jingle. The ad I saw looked like a dumbed-down, low-budget parody of “The Office.” I’ll be damned if I even noticed a unique selling proposition.

            Pro tip for people who want to lead happier lives: Stop watching live TV. Go back and binge-watch fantastic TV series like “Monk” and “Psych.” You’ll enjoy some good fun and great laughs — with next to no commercials!

    2. We just watched the “NEW” Liberty Mutual helicopter commercial with DOUG flying the copter. In the NEXT exciting Liberty Mutual commercial we hope DOUG crashes the helicopter straight into the ground at full speed with that fucking EMU onboard and they BOTH burn to death in the fires of hell.

      2. I wish they had done that before the awful “emu marriage” and “car repair” ads.

        And the less said about any of the “nostalgia” ads the better. How better to prove you don’t have a damn clue than to blatantly rip off a decent ad, replacing the original product with your own and stripping the sense of the original.

        No, I’m not going to look those ads up just to get the proper names for these ads. It’s too much effort to repress my memory of half the ads in the first place.

  6. that wet teddy bear horsesh*t commercial is absolutely infuriating. I realize the goal of advertising is to get (in this case, viewers) to remember a product/name/service. I’m just going to echo a similar complaint, this tv spot is antagonizing, condescending and on top of those compliments, it’s just stupid. The ad agency, whether it’s Zimmerman or Goodby and Silverstein, should produce a much better commercial for the amount they extort from Liberty. Monkeys smoking pot and drinking Maker’s Mark Whisky could produce 15 seconds of advert better than the above mentioned.

    1. I agree, Keith. In a sane world, Liberty Mutual would have long ago sacked Goodby & Silverstein and put the account into review. But we do not live in a sane world, and it would seem that Liberty’s top brass are very content with the mindshare they’ve achieved by getting people to talk about how stupid their ads are.

      Shame on them. Brands and advertisers can, and should, aspire to be better.

      Thanks for writing!

      1. What these companies don’t understand is when they anger people I for one would NEVER buy their products. I will talk about them, because they are stupid, but because they ARE Stupid I don’t want them. They don’t seem to understand this.

    2. I may just smoke some pot and drink some Maker’s, and attempt to come up with a sputider (sputid means so stupid, they can’t even spell stupid) commercial than wet teddy bears. But I’d probably need something stronger like LSD or psyllicybin. I can’t believe college educated suits came up with this

      1. Agree, agree, agree, agree, could this one commercial that continues to run destroy a company!!

      2. Good thinking, Robert! Or, as I just said to Dr. Shrader, you might try some questionable Mexican food.

  7. Guess what I did this past weekend. I bought a car. Guess what I didn’t do this past weekend. I didn’t contact Liberty Mutual to only pay for what I need, whatever the hell that’s supposed to mean. Why? Because I loathe everything about their marketing. Everything. Good job, LameMu. 👍🏼

    1. If there was an award for Top Reader Comment, AAD, this would surely earn one. Congratulations on the new car, and thanks for the laugh! 😀

    3. I think pay-for-what-you-need means minimal coverage limits. Which is why I pay $1,000 a year for underinsured motorist insurance on my car and motorcycle. Thanks to LM for underinsuring your customers. I’m one of those subsidizing you.

  8. If Liberty coverage is anything like there commercials they have to to be the worst insurance companies in the US.

    1. We will NEVER buy insurance from a company that uses an annoying,irritating, God awful and ridiculously stupid EMU as their TV model .

    1. Nah, the new one with the jump-roping girls is even worse. They’re trying to top themselves, and they’re succeeding.

      1. Extend the girls jumping rope to where it advances with a calendar flipping pages .. to what?? Three people who look like they’re 125 yrs old (with very poorly done display of the fake ‘bald’ spot on the man) .. all wearing white (old people are all supposed to wear white?). And they’re NOT jumping rope. Where the lady jumper steps over the rope and then shakes one leg, then the other .. nobody age 125 has that much physical stability.

        But the part that bothers me the most .. it’s demeaning, derogatory, and insulting to older people. Made to look like fools. I’m .. shall we say .. ‘older’ and am offended by this portrayal. Still working full time, too.

        Have you seen the newest commercial that just hit our market? Doug flying a yellow (of course) helicopter over the freeway and showing a ‘target’ on a vehicle .. then flying up FAR TOO LOW on that vehicle from behind. Yes, I know this is all green-screened, but in general, viewers aren’t familiar with production. Oh .. and the co-pilot is .. yes .. the emu complete with his co-pilot headset. That entire ad is in violation of multiple regulations – FAA and others.

        Then it switches to Doug sitting at the desk of some Executive-looking person in her office. Ready for this? Doug is PLAYING with a yellow PLASTIC HELICOPTER!! ‘Zooming’ it over the desk with sound effects. There really is a ‘best part’ of this: when the Executive lady, with a totally cold, expressionless face, tells Doug, ‘No, you’re not getting a helicopter.’ Doug looks very dejected.

        And as a *many* year customer of LM, I’m looking for another company and will switch. LM’s entire run of commercials for the past few years has, hopefully, done them enough harm to not only lose prospective customers, but cost them those who are fed up and leaving.

  10. I don’t know anything about Liberty Mutual, so I’m only commenting on the ad, not the company. I don’t like most of their ads, but I love this one. The concept, in & of itself, isn’t funny. It’s really just stupid. But, I love it, & could watch it a hundred times in a row, without getting sick of it. What makes it work for me is Ludwig Manukian’s performance as the vendor. He’s hilarious. I bet he could play any part well. If I did casting, I’d hire him for just about anything.

    3. Will you still “LOVE” seeing this insurance commercial after it keeps showing on TV hundreds of times day and night for the next eight to ten months???

  11. Stop and think about this … the ad got your (and everyone’s) attention didn’t it? Isn’t that what ads are supposed to do?

    1. Oh my God, Ernestine, you are right! After nearly 30 years in the business and three years writing this blog, how did I not think of that?!

      Oh wait, I did. But the answer is no. Advertising is not only about getting attention. Getting attention does a brand NO GOOD if all people feel afterward is irritated and annoyed.

      Advertising is also about creating affection for the brand — something precious few advertisers seem to understand.

        2. Why is it so hard to distinguish between “your” and “You’re?” If you don’t get it by time “you are” or “you’re,” not “your” 4 years of age, Then something is wrong. In the meantime, don’t call anyone an idiot.

      2. Yes, exactly. When your enemies are trying to give you a bad name, you can recover in the eyes of most people by rising above the attacks. When you’re the one giving yourself the bad name, then adding affection to name recognition is much harder.

    2. Yes, of course, it got all of our attentions, but is this the kind of attention they’re hoping to get? I consciously chose not to consider Liberty Mutual this past weekend while shopping around for a new auto policy.

    3. You are absolutely, 100% correct, Ernestine. Now they are even talking about the one with the little girls jumping rope. I have not seen that one yet but people are really staying up on what Liberty Mutual is doing, just like they want us to.

      1. Oh, Jackie. Have you not read almost any other ad review on this blog? If I’ve said it once, I’ve said it a thousand times: Getting people’s attention is only part of an advertiser’s job. Getting people’s attention does you no good if all people want to do afterward is kick you in the balls.

        1. Okay, Peace! Since I have no balls, (not literally anyhow), I will let you have that one.

    4. Oh, it got my attention, for sure. It got my attention in such a negative way that I will go out of my way NOT to buy Liberty Mutual. It’s not the same concept as the Mentos ads that were obnoxious and made you think about Mentos…. they were also vaguely funny. This seems to be born out of a belief that the weirder it is the funnier. That is simply not true. Weird is just weird. Sometimes that’s amusing, but this is not. Actual “funny” takes work and these people seem to be just really really young and dumb. IDK.

  13. I’ve always despised Liberty Mutual for falsely implying they’re unique in offering customers the option of only paying for what they want. Insurance customers have ALWAYS had the ability to set the parameters of their policies. Hey, LM CEO, stop giving potential customers kicks to the groin with your ongoing series of painfully irritating ads.

    1. I have to be careful because if I say something too positive my comment gets deleted. But they do pretty much give what they say.

      1. Jackie, while I have the right (I see it more as a responsibility) to moderate comments for the readability of the blog and the enjoyment of others, I do so with a very light hand. That said, you are an enthusiastic commenter with lots of posts on this page and you’ve made your position on this ad quite clear.

        Steve’s point above is that Liberty Mutual’s big “reason to buy” is something that EVERY insurance company offers. The implication is that Liberty is taking advantage of less knowledgeable insurance buyers by leading them to think that it, Liberty Mutual, is the only company that allows customers to buy only the coverages they need. That’s ridiculous.

        1. Well, Rob I only expressed my like for the Wet Teddy Bear ad and the offers I got from LM. But I am not an advocate for the company. Plus this is kinda fun.

          1. I initially signed up as Jackie Rippy. How in the world did you get my Perhaps Today handle?

            2. I don’t get it. Now my last post says I am “Anonymous” Maybe I need a nap.

              1. Anyhow, I have not seen the Wet Teddy Bear ad since we have been talking about it. I miss the ad.

  14. It’s really sad that these commercials do nothing but insult our intelligence by thinking anyone would want to buy a wet teddy bear…what could you possibly do with it?? Just as stupid as the Doug and Lemu ones. Lots of luck, Liberty Mutual, you are losing customers daily.

    1. Unfortunately for us, Kensi, I think being stupid IS the point of this ad.

      Unfortunately for Liberty Mutual, it’s also terrible strategy.

  15. The wet teddy bears commercial makes me feel sick, for real. As a defense, it is a must that I mute the audio. This is a terrible, horrible way to try to sell insurance via advertising on television.
    The guy has an annoying voice and his happiness about playing the guy wanting a hot dog is revolting. What a punk ass snapper head. He’d be better with a wet teddy bear shoved either down his throat or up his a@s.
    Worst commercial I’ve ever ever seen.

  16. I live just north of Liberty Mutual’s regional office in Plano, Texas, and every time I drive by and see their huge freakin’ logo, I so badly want to stop in, scream and throw teddy bears, wet or otherwise, at every employee I see. I’m (almost) positive that that’s not the reaction their CMO was hoping to illicit by green-lighting the most inane advertising campaign that I can remember.

    1. Sorry, “elicit,” not “illicit.” I blame my typo on rage brought on by wet teddy bear (RBOBWTB).

      1. Thanks for posting, Advertising Art Director! So glad to know there are still sane people in the industry.

      2. I didn’t even pay attention to the typo until you pointed it out, but thanks for the great laugh, even if it wasn’t intended that way.

    2. LIBERTY MUTUAL is advertising on TV all over California and they don’t even offer their insurance here! That just goes to show you how fucking stupid this insurance company is!

  17. I came here to see if others shared my disgust for the outright stupidity of this ad, and I see that I’m not alone. By far the most moronic ad I’ve seen in my 64 years, and I’ve seen many. Actually pisses me off that this company puts something that is so shamelessly idiotic on television just to bring their product to the attention of the public. I will never give this company the time of day, let alone my business.

    1. I have a Far Side sense of humor but that one crossed the line. Clearly the higher education system has no dignity nor anything of substance. It’s the experience, if that’s the goal of this self diagnosed generation called Millennials, I can say I can die in peace. I had no life nor attitude like Sex, Drugs and Rock n Roll!

    2. It sounds like hyperbole, NYYNYG, but I think you are right — Liberty Mutual’s “Wet Teddy Bears” may well be the stupidest, most breathtakingly idiotic commercial ever to air on TV. I was literally aghast the first time I saw it, and knowing it exists now makes me wonder if we are all just living in The Truman Show, our lives manipulated by an evil, unseen TV producer with a sadistic sense of humor.

      You really did it, Liberty Mutual. Your wet teddy bears have broken The Matrix!

        1. And indeed, I underestimated the staying power of stupid. I’d thought LiMu Emu and Doug would have gone the way of the dodo long ago.

  18. Thank you for writing this. This commercial is on constantly and my soul dies a little every time that it airs. A 3rd grader who has sniffed too many markers and is high on “Mad Libs” is obviously the creator of it. Flo from Progressive looks like Robin Williams in his prime by comparison.

  19. For some strange reason I watch that ad every time it comes on. I love it. It makes me laugh every time. Who in the hell wants a wet teddy bear? That is what is funny about it.

    1. There’s no accounting for individual tastes, Jackie. But a mass medium like television may not be the best place for “quirky” (I use the term generously) ads such as this.

  20. I love wet teddy bears very very much,Im actually here for a school project and he is my hero okay,wet teddy’s are grate. (P.s. if you dont like wet teddy bears i dont like you and I hope you fall off a cliff!)

    2. I hope you learn the meaning of “grate” as opposed to “great.”

  21. I don’t believe Mr. Wet Teddy Bears even owns a car. I bet he walks around in a refrigerator box with a crayon drawing of a race car on the sides, suspended from his shoulders.

    And Liberty Mutual still wrote him a policy on it.

  22. The company is located in a region where left wing extremists run the local and state government. Boston Massachusetts is a bastion of liberalism, clouding common sense in Liberty Mutual’s business sense. When they sober up and see the opportunities they squandered by insulting potential customers, they’ll be finding themselves being chased by a wet hungry bear after they noticed they cooked their only sacred golden emu.

    1. Steve, I don’t think it’s politics so much as a misguided strategy to “get people talking” at any cost. But stupid is as stupid does, and judging by the overwhelming reactions to this ad, most people see that. Maybe one day, Liberty Mutual will too.

      1. I did use the Wet Teddy Bears ad to irritate a blog troll who looks like Doug of Limu Emu and Doug. It was hilarious watching his 74 year old head explode in a hissyfit.

      2. In a climate where there is so much misery, all Americans should appreciate a good laugh.

  23. I love the Wet Teddy Bears ad. So random and funny. Sorry others don’t like it, but I appreciate it.

      1. Wet Teddy bears ad is the stupidest ad I have ever seen in my life, and I’m old. It makes no sense and it is ridiculous. Nowadays I just turn the TV off when that comes on. So freaking stupid!

        1. Amen to that… I flip channels immediately when that commercial comes on… I find it totally annoying and irritating !!

            1. Me, too. Almost all of Liberty Mutual’s commercials are stupid, but especially the wet teddy bear commercial. Grow up!

              1. we have worn out three TV remote control units by changing the channel as fast as we can whenever one of the annoying, God awful and ridiculously stupid Liberty Mutual TV commercials are showing! We will NEVER use this insurance bc of these horrible insurance TV commercials!

                1. I feel your rage, G.W. I’ve been hammering Liberty Mutual on its insipid ads for years — joined by many hundreds of people much like you — to no avail.

                  I guess it’s true what Ron White says: You can’t fix stupid.

                  Thanks for writing.

        2. Just listen to that damned OZEMPIC ad. I hate it. That damned jingle gets stuck in my head all day long. And that Triple AAA ad is even worse.

            1. Great! I am not alone. Could you post the OZEMPIC ad on here so you can allow others to have that great experience?

  24. Let me preface this by saying I hate any LM ad and have despised their brand since the days of the car named brad. However, LM is the 4th largest insurer by market share. They are owned by the policyholders and not publicly traded, so I have limited ways to compare the value of the company or stock or revenue to the effectiveness of their ads. They have posted hefty losses in the last few years, but times are hard. It looks like they’ve grown and if nothing else they’ve shown they are willing re-direct a large portion of that revenue into terrible ads.
    I can see the first google searches for wet teddy bears on March 2, 2021 and LM has taken a general trend upward as a search term. Are these commercials effective? Is there really no such thing as bad publicity? It would appear that even by making a commercial so painfully stupid, they have managed to keep the name of their company on our lips. Was that the intent all along? Have we been played? Is all our LM hate is being converted into web traffic and name recognition? The fact this page even exist has some value. LM – the full name- appears 18 times on this page. The commercial has 158,000 views on the LM youtube channel which represents some level of value… even if people watch because they hate it. That’s voluntary watching it. I can’t imagine. It would appear that making a commercial so bad while not vile would require a certain amount of skill especially if the main focus was name recognition. It wasn’t that long ago, I’d never heard of LM. It appears to be successful and I’m saddened by the prospect of even stupider commercials.

    I will not play their game… I’ve replaced the name of the company in question with LM in my post.

    1. Good observation, JW. At this point, absurdity may well be the company’s strategy. And you are right, Google searches for “wet teddy bears” is off the charts.

      All according to plan, right?

      Sure, if Liberty wants to play the short game. They are gaining plenty of mindshare now, but, I think, at the cost of doing long-term damage to the brand.

      Look at this thread on Reddit (which, not to brag, was inspired by this very Cranky review). Note the animosity people are feeling over this campaign, and the posts from people saying they will never buy Liberty Mutual insurance based purely on its advertising.

      Does that sound like smart strategy to you?

      Hey, Liberty! Stupid advertising is stupid. It’s time to wise up!

    2. I actually cut my car insurance by more than half. Not because of the LM ads but because I was shopping for new car insurance. I like their ads. Especially the wet teddy bear ad.

    3. If I were insured by them and then they put this ad on television, I wouldn’t be able to cancel my policy with them fast enough.
      It’s the very worst thing I’ve seen on tv in my life.

  25. Don’t you SEE? This is Libertard Mutual letting you know how worthless their COVERAGE really is!!! Hey, you can’t fault them for being “honest!”

    1. That’s the message a lot of people are getting, Red. If Liberty Mutual’s advertising is this stupid, why would anyone trust them to handle something as complex and important as car insurance?

    1. Wet Teddy Bears sucks big time, I despise the man in the commercial, but, Limu Emu, is so maddinng that, if I ever see an Emu, I will kill it, and I will feel good about it !!!!

      1. Sounds like you should get together with Red (see his post below). You can cook that emu over a campfire fueled by dried teddy bears!

  28. I found the ad refreshingly disturbing! I’m not sure what it had to do with insurance or who would actually buy a wet teddy bear, but it makes me laugh every time I see it. Remember those Geico commercials with the woodchucks and raccoons? Those were funny spots too, and they had nothing to do with insurance. Maybe that’s the point most folks seem to be missing!

    1. I might buy one, but only if they cost no more than 10 cents. Once dried out thoroughly, teddy bears make excellent camp-fire starters.

    2. Glad you find some humor in it, Jack. However, I do think there’s a difference between GEICO’s woodchucks and raccoons and Liberty Mutual’s wet teddy bears. One company is making an effort to make its ads entertaining and humorous — the other doesn’t seem to understand those concepts at all.

      What’s next? A stupid-looking Zoltar fortune-teller ripoff on a unicycle? Oh, that’s right. Been there, done that!

      Thanks for writing.

  29. Did you know that the Teddy Bear was invented in honor of President Theodore Roosevelt? It all began when Theodore Roosevelt was on a bear hunting trip near Onward, Mississippi on November 14, 1902. …
    They summoned Roosevelt and suggested that he SHOOT that Mother!

    2. Had Liberty Mutual Long Term Disability and after merger with Lincoln Financial they hired hack doctor to distort surgeons report as excuse to end benefits. My surgeons were shocked. They can suck on a Load of WET TEDDY BEARS. Fortunately a judge awarded SSDI based on same information. Its 40% less per month and they clawed back 80% of back SSDI benefits. I would NEVER buy ANY INSURANCE from this bunch of WET TEDDY BEARS

      1. Sorry to hear of your troubles with Liberty Mutual, Dawn, but I’m glad it turned out OK.

        Thanks for writing.

      2. Social Security allows 25% of back awards to a representing attorney.

  30. What’s worse than “You Suck” Liberty Mutual! God Bless Progressive! Besides being cuddly and cute, they offer unconditional love, reassurance, security and companionship but a wet one? No reassurance there. What a bunch of tards!

    1. I don’t know about Progressive, either. Just saw one of their commercials where Flo got up off a lawn and ran, screeching gibberish, off screen.

      Like nails on chalkboard, that one.

  31. When I saw this commercial I thought 💭 did somebody break into my head at 3:30 when I’m usually in the middle of having my hallucinogenic, need a nap and coffee, incoherent daily afternoon spiral? This is exactly the type of advertising that makes everyone else believe they can just quit their job and make it big in the advertising world the very next day. I just kept waiting for the punchline and then the commercial was over and I’m left so confused.

    1. You make a great point, LC. Liberty Mutual’s “wet teddy bears” is exactly the kind of tripe that makes people lose respect for advertising — as a medium and as a profession.

      It’s bad enough for Liberty to beclown its brand, but it’s a true disgrace the damage it is doing to advertising.

      1. Actually makes me sick I would never buy this insurance. Get rid of this ad.

  32. How do you like the Gillette Venus razor blade for women!! I saw this vulgar commercial at 4:51 pm in the company of my 15 year old grandson!!

      1. Seriously a wet teddy bear describes an insurance company! This commercial along with just about all others are from someone’s brain that hasn’t developed beyond a toddler level. Just like all the news organizations thinking we are sheep!

        1. Hi, Martha. While I agree with you that many of today’s ads are insulting to anyone with even a modicum of intelligence, I think there is something a lot more nefarious going on with the so-called “news” organizations.

          Pro-tip for anyone who doesn’t know: Turn off the news.

          Martha, thanks for writing.

      2. I’m not a prude but this commercial was too much. Next they’ll start showing us how to use a tampon.

      4. This commercial is so stupid and irritating, that I actually change the channel until it’s over

        1. Please pull that wet teddy bear commercial off the air. It’s done enough damage already.

        2. That’s been my reaction for the past three years of Liberty Mutual commercials.

          Truly gives new meaning to the phrase, “idiot box.”

  33. Yes TV commercial with teddy bear is a good reason to never buy liberty mutual!

  34. I wish I had this insurance so I could cancel it, never saw such stupid commercials.

    1. Right on, Anonymous! Liberty Mutual’s “wet teddy bear” commercial may be, objectively, the all-time stupidest ad from a major brand ever.

      1. I didn’t know 5 year old kids could work in the ad industry. To think that some adult got paid for coming up with that childish nonsense and others accepted it makes me angry.

        1. Right, Donna? There’s something very off-putting, if not actually insulting, about the proud display of stupidity here. Seeing the Statue of Liberty in the background of these commercials somehow makes it even worse.

          Thanks for writing.

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