Someone at QualifyNow Medicare wanted my attention — and by God, they got it. I don’t know if it was the giant word ATTENTION emblazoned in all capital letters across a field of vibrant red, or the hugely qualified spokeswoman — but from the moment this ad popped up on my screen, I simply could not look away.
Seriously, when was the last time you saw a TV commercial with such enormous production values?
It’s been a long time, Cranky readers.
Too long.
The problem is, most advertisers are afraid to think BIG anymore.
I mean, it was David Ogilvy himself who said that every successful advertisement needs a “Big Idea” to grab the prospect’s interest.
Well, this ad smacks prospects straight in the face with two Big Ideas right from the start.
And good Lord, they’re glorious.
Below: This ad for Qualify Medicare busts out the breast practices.
Clearly, this is one advertiser that understands how to use big ideas to its advantage.
Because even with a runtime of nearly two minutes, this ad for QualifyNow Medicare held my attention — and I mean, I sat and watched it unblinkingly — all the way to the end.
(Sadly, our bodacious spokeswoman only appears on screen in the opening seconds.)
Yes sir, this ad is living proof that a TV commercial need not have a massive budget to be successful.
All you really need are a couple of big ideas and a credible spokesperson who’s bursting with personality.
Which reminds me.
Here’s a big idea for you, advertising industry snowflakes: SEX SELLS.
Having attractive people in your ad makes your sales message more interesting. Period. Man or woman, a sexy spokesperson grabs and holds prospects’ attention for longer so they’re sure to get your point.
Think about it. How can any advertiser hope to keep people’s attention with an ad that lacks the proper, uh, caliber of arguments?
It’s simple biology. When advertisers infuse their ads with big ideas and attractive spokesmodels, their creative juices start flowing and timeless masterpieces like this ad are the result.
Hey, if a freaking Medicare ad can do it, there’s simply no excuse for everyone else.
Cranky Ad Review rating: On a scale of A to G, this ad racks up an impressive double D.
What do you think, Cranky readers? Is this ad for Qualify Medicare a winner, or a total bust? Share your thoughts in the comments below.
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I keep seeing the same pic in RIF is Fun of that guy with the letter stuck over pictures of groceries. I’ve seen him excited about being approved for medicare in front of steak, gourmet spaghetti sauce, the frozen aisle, and the original background from the video.
I just keep having to remember that at least it’s not the NSFW AI waifu generator ads that were a trend a couple months ago.
One must always strive to make the breast of things, I’ve always felt, and that well-endowed young woman certainly makes a point (two of them, actually)! (SPOILER ALERT: Caution, intentional satire & irony in use!)
Points well made and well taken, Anonymous. Thanks for writing.
Back in early October when this constant advertising bombardment from these overplayed Medicare TV commercials first began, I was already fed up and sick of seeing these irritating and unwanted advertizments on TV every five minutes, all damn day and night! I stopped watching a great movie, and switched to another channel, because they kept showing the EXACT SAME annoying Medicare commercial, lasting two plus minutes, over and over on every TV break! A Federal Regulation needs to be imposed and enforced, to STOP ALL ANNOYING TV BRAINWASHING COMMERCIAL OVERDOSE!!! Pharmaceutical commercials are just as bad! The only thing any of these overplayed Pharma commercials are doing, is just making viewers sick of seeing them on TV every five minutes 24/7. The next time I see the overplayed and obnoxious Medicare ad with that godawful “Martha” I might just throw a brick at my 75″ HDTV, or take it into the middle of the street and set it on FIRE!
I understand your frustration, which I think comes from the high frequency and repetitiveness with which these ads appear. (Not to mention some famously bad performances by celebrity spokespeople — I’m looking at you, JJ Walker.) That said, Medicare commercials are highly regulated, and as ads, they actually succeed where a lot of others fail. For example, the ad copy and graphics are heavy on communicating features and benefits that clearly explain what’s on offer; the ads include customer testimonials; and we get “so-big-you-can’t-miss-it” contact information splashed all over the screen.
No, Medicare ads aren’t sexy (well, not usually!), but at least they work hard to communicate a message.
And she’s a helluva lot better looking than Joe Namath…..
Dear Joe Namath, We know you like to drink a lot everyday, so we all chipped in and bought you a whole case of your favorite whiskey! We will only send it to you if you promise to NEVER show your prune face in another one of your annoying,, irritating, obnoxious, and unwanted Medicare TV commercials!
Good one!!
Funny. Gary, is that you?
Yes, I’m like that one geezer. I’m dancing with joy over those sensational extra benefits myself!!
Haha! Gotta love the cheesy testimonials in Medicare ads. But the way that quote works with our spokesmodel … all of a sudden, it becomes amazing!
I like the commercial. She has huge talent
Best Medicare commercial I’ve seen in a while, Anonymous!