Why do so many freelance copywriters forget that their job is not to write poetry or win advertising awards, but to sell their clients’ products? Having spent most of my
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Category: Rants
Marketers, put a leash on your legal beagles
Legal departments have an important job to do—but hounding the marketing department is not it. Marketers dogged by overzealous legal input need to stand their ground. 1/28/20: This article has
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9 ways to keep your creative professionals happy and productive
Creative professionals are some of the most friendly, fun, and hard-working people you will meet. Why, then, are so many creatives so unhappy in their jobs? It’s not the money.
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