(AKA It’s time for advertising to grow up) The advertising industry as we know it is dying, and for good reason. Just … not the reason many ad people would
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How to survive The Great Marketing Shakeout
If you haven’t noticed, the marketing and advertising fields are a bloodbath right now. AI is surely one reason for all the layoffs, but mostly, I think it’s a reckoning
Continue readingShort Pepsi film shows how obnoxious brands have become
Just when you thought ads and advertising couldn’t get any more obnoxious, here comes Pepsi with a ‘short film’ showing everything that’s wrong with the industry and the culture today.
Continue readingMarketing disguised as content is sleazy AF
Gah, marketing. The land of “free” consultations that turn into high-pressure sales pitches, “thought-leader” articles written by glorified SEO jockeys, and infographics so cluttered with logos they look like a
Continue readingWhy Google is not your friend
(AKA, The World Wide Web is neither free nor fair under Google) Remember when Google felt like a helpful search engine, a gateway to all the world’s knowledge? Now, it’s
Continue readingForced quotas or fair chance? The debate around ‘racial parity’ in hiring
In the current push for diversity, equity, and inclusion (DEI), some businesses are focusing on “racial parity” in their workforce demographics — that is, prioritizing the hiring of people of
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