In the spirit of Halloween, this Cranky Case File tells the tale of my first-ever meeting with a new VP of communications — an encounter that might have scared me
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Mastering the LinkedIn humblebrag: my journey to social media stardom
The following is an actual humblebrag I tongue-in-cheek posted on LinkedIn — dedicated to the LinkedIn “thought leaders,” “rockstars” and “gurus” whose humblebrag posts inspire me to, well, keep scrolling
Continue readingMillion-dollar mind control: why ‘your favorite Super Bowl ad’ does not exist
Pass the chips, hold the Kool-Aid. This Super Bowl, The Cranky Creative is serving up some red-pill hors d’oeuvres. Plus: The ultimate Super Bowl ad drinking game! Super Bowl LVIII
Continue readingI could not take my eyes off this ad for Medicare
Someone at QualifyNow Medicare wanted my attention — and by God, they got it. I don’t know if it was the giant word ATTENTION emblazoned in all capital letters across
Continue readingCranky Case File: When management trips balls
The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public
Continue readingConfessions of a cranky creative
In this post, I share a collection of confessions, opinions, and unvarnished random thoughts that may or may not get me in trouble. Enjoy. 1. I was born to do
Continue readingA series of unfortunate logo designs
A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
Continue readingWe are copywriters, not typists or order takers
Back in the days when I worked as someone else’s employee, a manager would occasionally ask why I seemed so resistant to making seemingly minor copy changes requested by other
Continue readingBusiness buzzwords and corporate jargon I hate
The corporate world runs on business jargon—bullshitty buzzwords that mask the meaning of the things we want to say. Why do so many businesspeople muddle their messages with mush-mouthed words
Continue readingPlease, do not “hit me up” on a Friday afternoon
I hate receiving job requests on Fridays. I work hard all week, and by the time Friday rolls around, I just want to see all of my current jobs through
Continue readingCritiquing the creative of a ransom email scam
“Hello! I’m a hacker who cracked your email.” Last week, I received an email from my own email address. It was sent by a purported hacker who claimed to know
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