Can we finally put to rest the tired and pernicious notion that “the client is always right”? It’s not true, and marketing people who work from this mindset are doing
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Category: General
Marketers, put a leash on your legal beagles
Legal departments have an important job to do—but hounding the marketing department is not it. Marketers dogged by overzealous legal input need to stand their ground. 1/28/20: This article has
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9 ways to keep your creative professionals happy and productive
Creative professionals are some of the most friendly, fun, and hard-working people you will meet. Why, then, are so many creatives so unhappy in their jobs? It’s not the money.
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Why I started The Cranky Creative blog
My name is Rob and once upon a time, I was a cranky copywriter. Why was I cranky? Because copywriting, as fun and satisfying as the work can be, often
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