Everywhere you look, brands are pushing LGBTQ+ messaging. Think they’re just virtue signaling? No — they are being financially incentivized by the country’s top three investment companies — BlackRock, Vanguard,
Continue reading
Category: Culture War
Did Bud Light just commit brand suicide?
No, it’s not a joke. On April 1, trans TikTok “star” Dylan Mulvaney posted an Instagram video announcing a partnership with Anheuser-Busch to promote the company’s March Madness contest. In
Continue reading
Candy culture wars: Hershey’s hires trans-rights activist for International Women’s Day
Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
Continue reading
M&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
Continue reading
Woke capitalism and the myth of the ‘modern audience’
As brand after brand sacrifices its reputation and sales revenue in the relentless pursuit of “modern, progressive audiences,” one has to wonder: Is it worth it? And do these modern
Continue reading
No, consumers don’t care about your brand’s stand on social issues
We hear it all the time: “Brands need to take a stand on social issues.” “The public demands to know where your brand stands on social issues.” But is it
Continue reading
Ad Review: Fly the freaky skies with Virgin Atlantic
As brands and advertising agencies continue to get woke, Virgin Atlantic and its new advertising agency Lucky Generals join the fray with “See the World Differently,” a 60-second ad that
Continue reading
Jeremy’s Razors commercial takes on ‘woke’ Harry’s and Gillette
Are Americans growing tired of woke companies and brands? The Daily Wire thinks so. Witness this amazing commercial for Jeremy’s Razors — a non-woke alternative to shaving products from Harry’s
Continue reading
What happened to white people in TV commercials?
If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
Continue reading
Peloton holiday ad triggers snowflake meltdown
This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
Continue reading