In the spirit of Halloween, this Cranky Case File tells the tale of my first-ever meeting with a new VP of communications — an encounter that might have scared me
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Category: Cranky Case Files
Cranky Case File: When management trips balls
The first Cranky Case File recounts a true-life story of management groupthink and how it backfired with hilarious results. Once upon a time, as an in-house copywriter for a public
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Hey, advertisers! People hate you, and you deserve it
Tired of junk mail? Of too-loud commercials blasting your ears? How about those full-screen pop-up ads you can’t close until you play an asshole game of “Click the Tiny X
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A Cranky Creative Thanksgiving
This week, I share my thoughts on a recent freelance copywriting assignment and the things I’m thankful for this year . . . Happy Thanksgiving, my fellow creatives! It’s November
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Exploring the effects of positive and negative motivation on worker happiness and productivity
AKA, how to crush the life (and love) out of your employees. I saw a TED Talk recently that got straight to the heart of one of the greatest frustrations
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When “nice” is not kind: The dark side of workplace niceness culture
On my last day at the direct marketing agency where I had worked for two years, I scrolled through my LinkedIn newsfeed and spotted an article that seemed written just
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The trouble with (some) freelance copywriters
Why do so many freelance copywriters forget that their job is not to write poetry or win advertising awards, but to sell their clients’ products? Having spent most of my
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