Need to raise your freelance rates? Soften the blow for your clients with this free rate increase email template. Last year, one of my dear graphic designer friends contacted me
Continue reading
Category: Copywriting
Good, fast, cheap. Pick two.
Creative professionals are talented people. But all too often, we copywriters, graphic designers, animators, videographers, and composers are asked (*cough cough* required) to do the impossible. Worse, we are expected
Continue reading
Should you think twice before becoming a copywriter?
A few weeks ago, while researching career stats for a client project, I stumbled across an article at The Balance titled “Think Twice Before Becoming a Copywriter.” The article subhead: “For
Continue reading
How copywriters are like doctors, lawyers, psychics(!) and more
As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called
Continue reading
Writing tips for copywriters and, well, everyone who writes
Writing is hard. Let’s make it easier with helpful tips and a pre-flight checklist. Whether you are new to copywriting, an experienced copywriter, or someone who simply wants to make
Continue reading
Marketers, stop letting compliance departments write your sales copy
Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
Continue reading