Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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Category: Copywriting
We are copywriters, not typists or order takers
Back in the days when I worked as someone else’s employee, a manager would occasionally ask why I seemed so resistant to making seemingly minor copy changes requested by other
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Meet Flint McGlaughlin, mad marketing genius
In a world where every Tom, Dick, and Jane on the Internet is a self-proclaimed marketing expert, it’s refreshing to see someone share no-BS marketing insights derived from rigorous testing
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54 percent of copywriters feel lack of respect: UK survey
The United Kingdom’s Direct Marketing Association surveyed 433 British copywriters and found . . . a lot of cranky creatives. See why they’re so unhappy. The 2014 survey—the first and
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How video games made me a marketing copywriter
Unofficially, my career as a marketing copywriter started in 1980 when I was 10. Then, as now, I loved video games. I loved the technology—cool-looking plastic boxes that pumped colorful
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The trouble with (some) freelance copywriters
Why do so many freelance copywriters forget that their job is not to write poetry or win advertising awards, but to sell their clients’ products? Having spent most of my
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