Racial tensions are rising as American cities burn. Meanwhile, fear of an over-hyped virus ravages the globe. This breaking news is brought to you by Progressive Insurance and Motaur, the
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Ad Review: Tonal TV commercial shows and tells
In a sea of terrible TV commercials, this ad for Tonal digital fitness equipment caught my eye—not for shouting at me or blithering like an idiot to get my attention,
Continue readingDr. Pepper’s ‘Sweet One’ ads hit a sour note
Every time I see one of those Diet Dr. Pepper TV commercials with the twerpy little glam rocker and his annoying high-pitched voice, I wonder: Who is this guy? Am
Continue readingTurboTax ad review: When creative trumps strategy
Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
Continue readingNo good: Super Bowl LIV commercials miss the mark
On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
Continue readingPeloton holiday ad triggers snowflake meltdown
This week, the Internet exploded in furor over a holiday ad for the luxury stationary bike company Peloton. Critics mocked and hate-tweeted the ad mercilessly, calling it “sexist,” “mysogynistic,” and
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