If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
A personal update and a heartfelt thank-you to end 2021
What to write for my last Cranky post of 2021? Rather than end the year lambasting another dopey TV commercial, how about we spend some time getting personal? Come, Dear
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Why the hell is everything so broken?
Is anyone else experiencing a complete and total breakdown of everything that used to “just work”? I’m talking about placing an online order, or getting a car repair, or speaking
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Review: Marcus by Goldman Sachs ads can moron
“You can money,” says the slogan for this commercial for Goldman Sachs. A good first clue that the rest of the campaign is a disaster, too. There she was —
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How copywriters are like doctors, lawyers, psychics(!) and more
As I started out as a young copywriter in the 1990s, one of my biggest influences was Ivan Levison, a freelance copywriter in California. He published a lead-generation e-newsletter called
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A series of unfortunate logo designs
A logo is a symbol or other design created to visually represent a company or organization. It is a key part of any brand as it’s meant to communicate the
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My top 3 TV commercials of all time
A Cranky reader named Brian wrote in to ask, “What are your top three favorite TV commercials?” Honestly, the question caught me off guard — I don’t like many commercials,
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The Cranky Creative blog turns three
In 2011, a manager asked me if I had a blog, or if I’d ever considered writing one. “No,” I snorted dismissively. “I don’t have anything to say.” My, how
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Thanks, Captain Obvious! Hotels.com ads are awful
Adweek has just reported that agency Crispin Porter & Bogusky, creators of the “Captain Obvious” character and campaigns for Hotels.com, has lost the account. Why? Take a look at the
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Brands have no business pushing COVID vaccines
Whether you are looking to inform a loved one about the dangers of COVID-19 “vaccines” or you have just started to ask questions yourself, welcome. This page will be an
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Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there
Would you ever knock on a stranger’s door and, upon being allowed to enter, strip down and start shaving your pubes? That’s precisely what Gillette and model Nicole R. Rasenti
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