Another day, another candy company melts down in the culture war. This time it’s Hershey’s Canada, who has hired a trans-rights activist to celebrate International Women’s Day. The new “HER
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
The real reasons people hate TV commercials
Oh, advertisers. It didn’t have to be this way. Once upon a time, consumers might have liked to hear from you. They might have eagerly awaited your TV commercials to
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For live TV streaming, don’t go Vidgo
Consumer alert: Are you a cable TV cord-cutter looking for a reliable and affordable live TV streaming service? After getting scammed out of $75 and a free 30-day trial, I
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LIVE-BLOG: Super Bowl LVII commercials
Tune in TONIGHT at 6 p.m. ET as The Cranky Creative live-blogs all of the commercials from Super Bowl LVII! There’ll be thrills, chills, and no doubt some spills as
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M&M’s retires woke ‘spokescandies’ amid consumer backlash
Weeks after launching its latest campaign to attach social causes to its candy, M&M’s has pulled its cartoon candy characters indefinitely. Yesterday, the company took to Twitter to admit that
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Woke capitalism and the myth of the ‘modern audience’
As brand after brand sacrifices its reputation and sales revenue in the relentless pursuit of “modern, progressive audiences,” one has to wonder: Is it worth it? And do these modern
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