The corporate world runs on business jargon—bullshitty buzzwords that mask the meaning of the things we want to say. Why do so many businesspeople muddle their messages with mush-mouthed words
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
The Cranky Creative blog turns one
The Cranky Creative blog first lit the pixels of computer screens a year ago on July 4, 2018. Frustrated with the red tape, politics, and backstabbing stupidity that pervades the
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Ad Review: Allstate. Mayhem. WHAT?
“Mayhem” is the character that creates mischief and, er, mayhem in all those Allstate insurance TV commercials. Mayhem is also what nearly happens in my bedroom at 2 a.m. when
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Ad Review: Chevy’s hilariously bad Real People ads
Chevy’s “Real People” commercials have been around for years, but I’ve been fortunate enough to dodge them—at least until last Tuesday when I found myself a captive audience in a
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Ad Review: Liberty Mutual’s LiMu Emu is Lame-O
I’m no fan of Liberty Mutual TV commercials, having savaged the company’s awful “Truth Tellers” ads in January. But soon after, the company rolled out a new campaign. “LiMu Emu
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Hey, advertisers! People hate you, and you deserve it
Tired of junk mail? Of too-loud commercials blasting your ears? How about those full-screen pop-up ads you can’t close until you play an asshole game of “Click the Tiny X
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