Working in advertising is fun, especially as a creative. We copywriters and graphic designers get paid to think up clever ways to communicate a brand’s messages. The problem comes when
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
No-B.S. tips for working from home
Now that work from home (WFH) has become mandatory for anyone with a smart boss or half a brain, The Cranky Creative offers some no-B.S. tips to help you stay
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Coronavirus pandemic: don’t panic, but be prepared
June 14, 2021: Be sure to see this post, “Brands have no business pushing COVID-19 vaccines,” to find out why these injections may not be safe or effective — despite
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Ear-ritating: How TV commercials misuse sound to get our attention
Sound is a powerful tool in advertising. Its ability to draw attention and evoke emotion is proven to affect sales. So why, then, do so many advertising soundtracks seem designed
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No good: Super Bowl LIV commercials miss the mark
On Sunday night, Super Bowl advertisers spent $5.6 million for 30 seconds to make people go “ha!” or “aww”—only to have their costly TV commercials forgotten a moment later. The
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Marketers, stop letting compliance departments write your sales copy
Compliance departments have an important job to do—but rewriting the company’s marketing copy is not it. Marketing departments dogged by overzealous compliance feedback need to stand their ground—not only for
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