Why do so many freelance copywriters forget that their job is not to write poetry or win advertising awards, but to sell their clients’ products? Having spent most of my
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Author: The Cranky Creative
Copywriter. Ad critic. Blogger. Head crank at The Cranky Creative.
Marketers, put a leash on your legal beagles
Legal departments have an important job to do—but hounding the marketing department is not it. Marketers dogged by overzealous legal input need to stand their ground. 1/28/20: This article has
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9 ways to keep your creative professionals happy and productive
Creative professionals are some of the most friendly, fun, and hard-working people you will meet. Why, then, are so many creatives so unhappy in their jobs? It’s not the money.
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Ad Review: Let’s talk about those terrible KFC ads
The Cranky Creative cries fowl over some of the most annoying ads on TV. You know the ones. Those loud, obnoxious TV ads featuring Norm MacDonald, Darrell Hammond, and more
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Why I started The Cranky Creative blog
My name is Rob and once upon a time, I was a cranky copywriter. Why was I cranky? Because copywriting, as fun and satisfying as the work can be, often
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